I break down the 20 essential franchise terms you need to know before making your first investment. Understanding these terms could be the difference between success and failure in your franchise journey. 

Here's what you'll learn:

• The crucial difference between a franchisor and franchisee
• What the Franchise Disclosure Document (FDD) is and why it's important
• How to interpret franchise fees, royalties, and start-up costs
• The significance of exclusive territories and agreement terms
• Key concepts like AUV, item 19, and local advertising

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3 ways I can help you make money through franchising:

- Learn the basics from my weekly newsletter

- Work directly with my team to buy your first franchise

- Scale your franchise to 8-figures by joining my private community

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