FreightWaves Today

FreightWaves Today

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FreightWaves Today episodes

  • ECommerce delivery expectations and ways to scale ecommerce offerings

    Dave Hauptman - Chief Commercial Officer - Kenco Group - Franklin, TN

    Key trends in eCommerce delivery:

    • Cost Over Speed: Consumers place more value on free shipping than the speed of the delivery.

    • Visibility: While speed is not as essential as cost, it is critical companies ensure their customers have visibility into their order status from the time they check out to receiving the package at their front door.

    • Connection to the Brand: Low cost = high connection: For non-commodity purchases, companies should take active efforts (include stickers, key chains, low cost items, etc. in their packages) for its customers to create a connection with its brand.

    • Returns Management: Companies need to correctly balance the fine line between encouraging returns and simply showing customers how you can.

      To help companies uphold delivery standards and keep customers satisfied, Kenco recommends focusing on the following areas:

      • Inventory Optimization: Companies should prioritize having full visibility into their inventory levels. They must be accurate when listing the items they have on their website to avoid having to cancel or change an order.

      • Acceptation/Notification:

        • Must notify customers when an order is delayed for any reason.

        • Companies must work with their delivery providers to have a strong line of communication – specifically for address changes, delays, etc.

        • Competitor Landscape: Brands must keep up to date about their competitors efforts to ensure they are not out performing them significantly.

          Ways Kenco supports companies in their eCommerce efforts:

          • Different Maturity Phases: At Kenco, we consider the different levels of maturity for organizations and adjust operations based on this – discuss the use of SlotDC.

          • Sustainable Growth: Kenco brings a level to sustainability to organizations by highlighting areas in need of improvement as the company moves through maturity phases.

            Compliance Management: As eCommerce brands move to brick-and-mortar, Kenco helps them meet the strict compliance regulations when shipping items enforced by large retailers to help avoid costly fines.

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            11 min
          • Top Story - California Dems pushing for $700M charging project

            John Gallagher - Washington Correspondent - FreightWaves - Washington, DC

            1. What would the 700 million dollars go towards?

            2. “If DOT approves the project application in the amount requested, it will take up the entire $700 million that the agency made available in its first round of funding, for fiscal years 2022-2023, in its Charging and Fueling Infrastructure (CFI) competitive grant program.”

            3. The project also seems to have a blueprint to follow in another project called Greenlane - what can you tell us about that?

            4. What would be the timeline for this project, if funded?

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              10 min
            5. Marketing up, ChatGPT and what to do when you’re just starting in marketing

              Blythe Brumleve - CEO - Digital Dispatch - Jacksonville, FL


              1. How do you market yourself when you know your target has the upper hand (as in carriers to shippers right now)?

              2. Will ChatGPT be the end of personal Blogs as a marketing tool?

              3. What should I do if I’m just starting out in marketing?

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                10 min

              About FreightWaves Today

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              FreightWaves NOW is your daily source for the most impactful news in logistics. We break down the complex world of freight—covering trucking, rail, air, and ocean markets—to bring you actionable…

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