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Connection matters.

And ActivEngage is all about making a connection, through their chat platform to their TikTok accounts. Carol Marshall, their COO, found her first dealership job as a GSM, coming right from retail. She joins us to talk about acronyms, conversation and what today’s customers are looking for when they shop.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

3:09 Paul and Kyle both remember the first time they learned about ActivEngage’s TikTok account, and particularly a TikTok about the different kinds of people you encounter at automotive conferences.

8:13 Carol was hired right out of retail to be the General Sales Manager of a used car dealership. She talks about what she learned from that experience.

13:28 Listen. Acknowledge. Understand. Guide. Have fun.

24:35 ActivEngage is a product based around real human interactions. All of their chats happen with real human beings and they aren’t scripted. The goal is for the interactions to be as conversational as possible, but this wouldn’t happen without the human element.

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Connect with Carol Marshall on LinkedIn
Learn about Activengage

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