Frictionless Growth Marketing

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their workflow, it is important to understand the implications of how AI impacts the inclusiveness of your marketing efforts.

To help us navigate this, I sat down with Joyann Boyce, an inclusive marketing strategist, and founder of Inclued AI.

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Inclued AI

Previous episode with Joyann - #75: Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more

Marketing Made Inclusive podcast

Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain more consumers, including those from underrepresented and underserved communities, is an inclusive product.

The products and services you deliver, need to be designed with the identities you've chosen to serve in mind.

In this discussion with inclusive product design expert Sabrina Meherally, founder of Pause & Effect, we walk through the essentials of designing products that make it possible for more people to achieve success.

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Pause & Effect

Sabrina Meherally on LinkedIn

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you understand the different ways in which a brand can engage in inclusive marketing and the impact those various approaches have on the end consumer.

It is important to recognize that not all forms of inclusive marketing are created equal.

In this episode, I'll walk you through my Inclusive Marketing Spectrum, and will give you examples of what brands in each category on the spectrum looks like in practice.

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Links to examples mentioned in this episode

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when applied will enable you to achieve success in your efforts, and make a positive impact not only in the lives of those you want to serve, but also on your bottom line. This episode includes 5 approaches for inclusive marketing success in 2024 and beyond.

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Articles mentioned in the episode:

2021 - 4 Inclusive marketing trends that will impact your brand

2022 - Embracing these 5 inclusive marketing principles to win more customers

2023 -5 Consumer expectations of brands engaging in inclusive marketing

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid media is often a proven way to reach people from underrepresented and underserved communities.

In this episode, Carlos Santiago, co-founder of AIMM, the Alliance for Inclusive and Multicultural Marketing, and I chat about the benefits for brands of engaging in paid media, and the impact is has on the communities.

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AIMM Research we chatted about

Santiago Solutions Group

A lot has happened in the news with regard to inclusive marketing, and there's lots to talk about here. Today, Mariam Shahab and I chat about the new Ralph Lauren X Naiomi Glasses campaign, and all the backlash surrounding Zara, the now-removed campaign, and their, ahem, statement.

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Article covering best practices of Ralph Lauren X Naiomi Glasses campaign

Episode 21: Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it

Mariam Shahab on LinkedIn

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process.

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Christina's business planning framework

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand -- especially if you haven't fully operated that way in the past, managing that change is essential, to ensure you get the sustained results you're after.

We talk about ways to do that in this episode with Nancy Harris.

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Nancy Harris - Restart Consulting

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real consumers --- who also happen to be previous guests on this show, share their experiences of when brands showed them they belonged, and how they responded.

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For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply. In this episode, I sat down with an expert on belonging, Unni Turretini, who is also an author, speaker, and human connection expert. In our discussion, we chatted about practical ways to ensure more of the people you serve -- both on your team, and as customers, feel like they belong with you.

Unni's website

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