Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic business planning process. In this episode, I sat down with Christina Griffin, a business planning consultant for billion dollar brands. We also walk through her framework that highlights how to infuse inclusion into the process.

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Christina's business planning framework

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand -- especially if you haven't fully operated that way in the past, managing that change is essential, to ensure you get the sustained results you're after.

We talk about ways to do that in this episode with Nancy Harris.

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Nancy Harris - Restart Consulting

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real consumers --- who also happen to be previous guests on this show, share their experiences of when brands showed them they belonged, and how they responded.

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For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply. In this episode, I sat down with an expert on belonging, Unni Turretini, who is also an author, speaker, and human connection expert. In our discussion, we chatted about practical ways to ensure more of the people you serve -- both on your team, and as customers, feel like they belong with you.

Unni's website

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Life is about belonging. And because of that, business is about belonging. While belonging can often feel like an elusive term, the truth is that belonging plays an essential role in earning fiercely loyal customers. This episode walks you through 5 lessons in belonging I picked up from attending Beyonce's Renaissance World tour in person.

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Stories of customer experience (or lack thereof) has been in the news a lot lately. No one wants to have a bad customer experience. No one. And that of course includes people from underrepresented and underserved communities.

Here are common ways brands deliver a less than stellar customer experience to those consumers, and what you can do instead.

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If you want to do a better job of serving the customers you currently have, as well as attracting and retaining more customers from underrepresented and underserved communities, you have to have this kind of person on your team.

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Episode 22: Common ways brands treat diverse talent like unpaid consultants (and what to do instead)

Episode 14: Are you taking more than you give?

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data for their customers. There are many benefits to having data, but what is the impact on your customers? And how should you communicate about the use of that data? We get into all of it in this short episode.

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Episode 45 - Factors influencing your customers' success that you should be aware of

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your efforts on what we cover in this episode.

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New York Times Article about the craft beer market

Episode 54: Creating inclusive influencer marketing campaigns with Tinashe Chaponda

Friction in a customer experience is bad. It kills conversions. It diminishes customer success. And it really lowers customer retention. But the reality is, everyday brands deliver experiences with friction in them. And that friction is heightened for consumers from underrepresented and underserved communities. In this episode, I walk you through the friction (and delight), real customers experienced as we audited customer experiences real brands are delivering right now on their websites, social media, and other marketing channels.

You can find the videos of all the customer reactions to the brands we reviewed here

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