Frictionless Growth Marketing

Two pop culture moments. Two powerful marketing lessons your brand can’t afford to miss.

In this episode, I breaks down the biggest key takaway for marketers from the American Eagle X Sydney Sweeney controversey, and a viral interview with two stars of Love Island USA season 7.

Both examples teach us about what today’s customers really want from the brands they buy from.

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Episode 174: The Sydney Sweeney x American Eagle Campaign Everyone's Talking About - 5 Real Lessons for Marketers

On Spotify - https://open.spotify.com/episode/4WpSvXMPSPR4gCxEjQSmsq?si=bc296299d8d24a2a

On Apple Podcasts - https://podcasts.apple.com/us/podcast/174-the-sydney-sweeney-x-american-eagle-campaign/id1604907821?i=1000720099771

The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?

In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study.

Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers actionable strategies to build trust, cultural relevance, and growth.

Whether you’re a marketer, brand leader, or business owner, this episode reveals the most significant growth opportunity you can’t afford to ignore.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com

2025 Hispanic Sentiment Study - https://www.hispanicstar.org/hispanic-sentiment-study

We Are All Human - https://www.weareallhuman.org/

Claudia Romo Edelman - https://www.linkedin.com/in/claudiaromoedelman/

Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data?

In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong.

You’ll learn why customer experience and inclusive marketing are inseparable — and how diversifying your circle of influence can be a highly effective (and often overlooked) strategy for doing both well.

This idea is part of my 5C’s framework for building inclusive brands — and in this conversation, we explore how exposure to new people, places, and ideas can transform how you serve all your customers.

If you want practical insights on creating more meaningful, equitable brand experiences — this episode is for you.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Patrick Fagan - https://www.patrickfagan.co.uk/

Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively.

In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth.

If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

got2b - https://www.got2b.com/about/co-creation.html

Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You’ll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Beehiv - https://www.beehiiv.com/

One of the most overlooked elements of inclusive marketing? The team behind it.

It’s not enough to have diverse talent at the table — you also need the right team dynamics to ensure everyone’s voice is heard, valued, and empowered to shape the work. Without that, your inclusive marketing efforts will struggle to land with the people you serve.

In this episode, I sit down with author and employer brand strategist John Graham to unpack why psychological safety and team culture are critical to marketing success. We talk about what gets in the way, what leaders often miss, and what it really takes to build an environment where authenticity thrives — and great marketing follows.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

John Graham LinkedIn post I referenced - https://www.linkedin.com/posts/johngrahamcreative_dei-activity-7337134473370587136-YAt5?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADoGrYBxCncTQK1uoD5k0MgXOrx3330CMI

John Graham on LinkedIn - https://www.linkedin.com/in/johngrahamcreative/

John's Company - Shaker Recruitment Marketing - https://shaker.com/

Brands rely on KPIs to know if they’re on the right track — but what if the metrics you’re using are actually leading you off course?

In this episode, I break down the KPI mistake that could be costing you customers and killing your growth — especially if you're trying to reach a more diverse audience. As an inclusive marketing strategist, I’ve seen how traditional KPIs often fail to tell the full story. I’ll share what most brands overlook, and how to reframe your metrics to make better, more inclusive decisions.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Ep. 146: How to use data to increase customer success for all - https://inclusionandmarketing.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/

You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it.

In this episode, I’m joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar’s Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion.

We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights from another new study Kantar is releasing. If you're building a brand that wants to grow with intention — this episode is for you.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Kantar's Brand Inclusion Index - https://www.kantar.com/campaigns/brand-inclusion-index

In today’s global marketplace, content that connects across languages and cultures isn’t optional — it’s a growth necessity. But translating your message is just the beginning.

In this episode, I’m joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets.

We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale, and how to align language strategy with your global business goals.

Whether you’re just starting to expand globally or refining your approach, this conversation will give you practical insights to help your brand truly resonate with audiences around the world.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Vera Content - https://veracontent.com/