Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?

 

Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.

 

Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:

 

https://Capitalism.com/CapCon

 

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

 

http://www.Capitalism.com/Million

 

 

Timestamps:

 

(0:00) - Introduction

 

(2:00) - Building And Growing SmartSweets

 

(3:50) - Life After Tara’s Exit

 

(6:30) - Getting Past The First Year

 

(9:28) - How To Build A Radical Fan Base

 

(16:00) - Establishing Your Massive Vision

 

(19:00) - Raising Capital

 

(22:00) - Finding Mentors And Advisors

 

(25:00) - Funding Inventory With Debt Capital

 

(28:00) - Hiring The Right People For Scale

 

(32:00) - Scaling SmartSweets

 

(38:00) - Authenticity Wins

 

(40:00) - Visualizing Success