Jake Lovasz is the founder of Integral - a car accessory brand focused on becoming the "white collar WeatherTech".

Jake started his brand in 2019 while in school full time and has since grown it to a multimillion dollar business. In 2021, he partnered with the Capitalism Fund, and is now raising money on the Capitalism Marketplace.

For details on Jake's business and the raise, visit https://capitalism.com/marketplace

If you're at the start of your journey, head to https://capitalism.com/playbook

Timestamps:

(00:00): Jake's opening statement about company potential

(01:00): Ryan introduces the vision behind his book and investing strategy

(03:00): Jake describes discovering Ryan's work and his early business beginnings

(06:00): Discussion of early growth and Jake's initial outreach to Ryan's fund

(09:00): Explanation of Jake's product and its early viral success

(12:00): Insights on customer demographics and Jake's unique marketing approach

(15:00): Conversation about expanding the product line and Jake's vision for the company

(19:00): Story of a viral video and success with influencer marketing

(23:00): Jake explains his vision of becoming the "white collar WeatherTech"

(26:00): Anecdote about WeatherTech copying Jake's marketing tactics

(29:00): Jake outlines plans for expansion into truck accessories

(33:00): Discussion on the effectiveness of niche marketing strategy

(35:00): Jake explains why additional capital is needed for growth

(37:00): Jake's perspective on the value of partnering with Ryan's team

(41:00): Jake expresses confidence in deploying raised capital effectively

(44:00): Conversation about Jake's role moving forward and support needed

(46:00): Reflection on Jake's personal transformation as an entrepreneur

(48:00): Jake offers closing advice for aspiring entrepreneurs

(49:00): Ryan's disclosure about raising capital and community involvement