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What does it take to jump from $110,000 to $1.1 million in a single year—and then keep climbing toward $2 million? Ryan Pettis joins us to share the unvarnished playbook: get crystal clear on the end goal, surround yourself with bigger players, and execute faster than your fear. He started at 15 with his great uncle, saw the gap in professionalism, left college to go all-in, and then built a business that runs on systems instead of heroics.

We dig into the real inflection points: stepping off the tools, investing in marketing with the right partners, and installing the roles that matter—office admin, production manager, and finally a sales rep who fits the culture. Ryan explains why the jump from $1 million to $1.7 million was tougher than getting to seven figures, how callbacks and crew mismatches exposed missing SOPs, and the exact cadence he used to stabilize quality: weekly 1:1s, team meetings, SMART goals, and relentless follow-up until new behaviors stick.

Hiring is where many owners stall, so we go deep there too. Ryan hires for coachability, professionalism, and competitive drive over industry experience—his new sales rep had never painted a wall. We break down how to define role avatars, screen for values alignment, and use DISC assessments to tailor coaching and pace change. You’ll hear practical sales metrics—close rate, average job size, net sales per lead—and how transparency turns team members into intrapreneurs who protect margin and push growth.

If you’ve been collecting insights but not changing behavior, this conversation is your nudge to act within 48 hours. Set the target, borrow belief from mentors who play bigger, build systems that outlast you, and coach people instead of managing tasks. Subscribe, share this with another contractor aiming for seven figures, and leave a review with the one change you’ll implement this week.