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From 14,000 Units Sold In The First 30 Days to $2.5M in Pre Order Sales & 400% Growth In 3 Years - How MemoBottle Used Kickstarter To Supercharge Their Growth!
In this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle - the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm.
Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste.
We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops.
Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement.
In this episode:
- How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea.
- Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions.
- The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit.
- Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want.
- Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together.
- How their childhood shaped the brand’s core values – Learn why your past can fuel your future.
- The mental toll of building from scratch – Get the raw truth about burnout and keeping going.
- The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes.
- How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it.
- Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends.
—
Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://cal.com/lifestyle-brands/application-calls
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Follow Memo Bottle here👇
Instagram: https://www.instagram.com/memobottle/
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Dylan MullanIn this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle - the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm.
Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste.
We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops.
Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement.
In this episode:
- How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea.
- Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions.
- The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit.
- Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want.
- Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together.
- How their childhood shaped the brand’s core values – Learn why your past can fuel your future.
- The mental toll of building from scratch – Get the raw truth about burnout and keeping going.
- The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes.
- How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it.
- Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends.
—
Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://cal.com/lifestyle-brands/application-calls
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Follow Memo Bottle here👇
Instagram: https://www.instagram.com/memobottle/
Hosted on Acast. See acast.com/privacy for more information.
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