What if hitting seven figures actually made your business harder to run? In this episode, Dustin sits down with Jeni B — a lean scaling strategist with nearly two decades of experience sitting in every seat of a business — to unpack why the scrappy energy that got you to six figures becomes your ceiling at seven. Jeni breaks down her five-part lean scaling system (strategy, planning, systems, team, and insight) and reveals the one question every founder should ask before trying to scale: "If 50 new customers signed up today, what would break first?" Whether you're grinding toward your first million or wondering why hitting it didn't fix the overwhelm, this conversation delivers the clarity and framework you need to scale with freedom — not friction.

Chapters:

• (00:00:00) - The SOP trap: why standard operating procedures alone won't save you
• (00:00:52) - Meet Jeni B: from GeoCities websites to lean scaling strategist
• (00:04:15) - How Jeni's insatiable curiosity built a holistic business perspective
• (00:07:45) - Why Dustin invited Jeni on the show and the power of relationships
• (00:09:48) - Why hitting seven figures doesn't fix the overwhelm
• (00:12:02) - The archaeology of failed strategies hiding in your business
• (00:15:30) - Simplicity scales, but complexity scales too — into chaos
• (00:19:15) - Serial entrepreneurship as an escape from dysfunction
• (00:22:45) - The five pillars of the lean scaling system: strategy, planning, systems, team, insight
• (00:26:52) - Why SOPs are a junk drawer and what to build instead
• (00:29:30) - AI distraction vs. AI leverage: what founders get wrong
• (00:33:05) - Insight: the pillar most founders are weakest at
• (00:38:15) - Where to start: the 50-customer stress test
• (00:41:30) - Why your offer must scale before anything else matters
• (00:43:45) - Jeni's free scaling assessment and where to connect

Links and Resources

• Website
• Jeni B on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

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