Founder's Story

From a Million Views to Million-Dollar Listings: Fontine’s Early Retirement Plan | Ep 231 with Fontine Da Luz


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Fontine Da Luz—a rising force in the real estate world who began closing deals at 17 and now commands an empire fueled by millions of social media views. She’s not just selling homes—she’s turning followers into clients and laughter into leads.

Key Discussion Points:

  • How Fontine turned a marketing failure into a viral breakthrough with her comedy character “Ling Ling”

  • Why entertainment beats education in today’s content-driven market

  • The psychology behind analogies, relatability, and storytelling in sales

  • What business owners get wrong about social media—and how to fix it

  • The systems she built to turn DMs into deal flow

  • Scaling a global client base without paid ads

  • How she plans to retire by 25 while moving into large-scale commercial deals

    Takeaways:

    • Humor isn’t a distraction—it’s a strategy

    • Authenticity wins over perfection in marketing

    • Systems turn attention into revenue

    • Your personality can be your biggest brand asset

    • Most people won’t believe in you—until they see it working

      Closing Thoughts:
      Fontine Da Luz isn’t just building a real estate business—she’s rewriting the playbook for digital-age entrepreneurship. Her story proves that bold risks, raw authenticity, and a well-timed punchline can be more powerful than a polished pitch.

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      Founder's StoryBy IBH Media

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