What does it take to reinvent an entire sport? Well, today we sit down with Chris Williams, the commercial leader behind Supertri, the revolutionary triathlon league, shaking up endurance sport From securing game-changing partnerships to creating a team franchise model that financially supports athletes. 

Supertri is on a mission to make triathlon faster, more exciting and more sustainable for pros and fans alike. But Chris's journey goes far beyond boardrooms. He's an endurance athlete himself, and in this episode he shares the jaw-dropping story of his attempted Atlantic row and the dramatic rescue that followed. 

We talk about resilience, risk and bouncing back from failure, as well as what endurance sport can teach us about success in life and business. So if you want to know how the sport is evolving, how to push your limits and how to turn passion into opportunity, this is an episode you can't afford to miss. 

Highlights:

• Chris’ Unconventional Journey into Sports Business
• From Rowing the Atlantic to Finding Purpose
• The Role of Psychology in Leadership and Sales
• Lessons in Resilience from a Life-Threatening Capsize
• Anchoring Emotions with "Where Do I Need to Be?"
• Supertri’s Mission to Modernize Triathlon
• Creating High-Impact, Short-Course Triathlon Events
• The Power of Storytelling in Growing the Sport
• Supertri’s Mixed-Gender Team Franchise Model

Links:
Connect with Chris Williams through LinkedIn.

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This episode was sponsored by The Trusted Team and 4th Discipline