Welcome to this episode of The Business of Endurance podcast! Today, we're thrilled to have Alex Bok, the visionary founder of Kú Cycle, with us. Alex's journey from a successful banking career to revolutionising the triathlon bike industry is nothing short of inspiring. In this episode, you'll discover how Alex’s insights from Formula 1 engineering and his passion for triathlon led to groundbreaking innovations in bike design. Learn about the importance of marginal gains, the impact of aerodynamics on performance, and how Kú Cycle's unique business model is disrupting the industry. Alex will share stories from his collaboration with top athletes, including his work with the legendary Brett Sutton and the rising star Rico Bogen. Whether you're an athlete, entrepreneur, or cycling enthusiast, this episode is packed with valuable lessons on fitness, business, and personal growth. Don't miss out on Alex’s practical advice and inspirational journey!

Highlights:

• Transition from Banking to Bike Boutique
• Innovative Concepts in Bike Retail
• Founding and Philosophy of Kú Cycle
• Technical Innovations in Kú Cycles
• Challenges and Evolution in Bike Design
• Team BB and Professional Triathlon Insights
• NextGen Project and Future Goals
• The Evolution of Aerodynamics in Cycling
• Balancing Innovation and Production in Bike Manufacturing
• The Role of AI in Modern Cycling
• Funding and Business Strategy for Kú Cycle
• Ku’s Marmite Effect: Love It or Hate It
• Tony Robbins' Influence on Personal and Business Growth
• The Power of Books and Compounding in Business
• Understanding CDA and Its Impact on Performance
• Future Goals and Innovations for Kú Cycle

Links:
Click here for additional helpful content mentioned in this episode.
Connect with Alex Bok on Instagram & LinkedIn & Web.

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This episode was sponsored by The Trusted Team and 4th Discipline