In today’s episode of The Art of Passive Income, Mark and Scott talk with Jena Rodriguez—BraveMasters.com.

Jena is a wife, mother, serial entrepreneur, love-of-all-things business, a brand specialist, an artist, a numbers-gal, a coach, and committed to eradicating unrealized human potential.

After attending college at age 16, Jena took up studying accounting and even though numbers came easy to her, she got bored. So “creative” Jena stepped in and went on to study fashion design. Then numbers Jena and creative Jena collide with “business savvy” Jena and all end up in corporate America as a controller.

After spending 8 years as a controller, Jena decided to take the leap into entrepreneurship, in which she always had an interest in. She took out a loan and bought a pre-existing shop in her area of expertise, fashion. But before she knew it she was 700,000 in debt and had to file BK.

Cue in BRAVE Jena…

When most people would have thrown in the towel, Jena picked up the pieces, brushed herself off and went on to become a successful entrepreneur who is now helping others find their own inner-brave and their unrealized potential.

How did she do it? It all came down to attitude!

“When you take responsibility a hundred percent for how you've gotten to where you are then you have the freedom to choose how you go forward.” Jena

Jena's top 10 core values:

• Say YES and figure it out
• Brave daily. This is a verb—the act of being decisive, committing consciously and taking action
• Focus on attitude over experience
• Value connectedness
• Vulnerability is key to connectedness
• Know that intentions shape one’s reality
• Presume the positive first
• Ask “How can I?” vs. saying “I can’t”
• Have a “work it out” attitude
• Be transparent

Listen in as Jena shares her incredible journey, from Broke To Brave. 

Your fears are perpetuated or become real if you hold them to be true. -Jena

TIP OF THE WEEK

Mark:  Learn more about Jena Rodriguez at BraveMasters.com. If you are an entrepreneur and want to go to the next level, learn more about her and her story.

Scott:  Check out the website Days.to—It’s a countdown, in days, to specific events.

Jena: Read the book, High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?