Jennifer Frye, a sales and marketing expert, joins host Brynne Tillman to discuss effective strategies for building and maintaining a robust sales pipeline. They tackle the integration of sales and marketing, emphasize the importance of targeting the ideal client profile, and explore the power of cold calling in an authentic manner. Jennifer introduces her unique approach to lead generation that avoids conventional scripts and focuses on genuine connections. The conversation delves into actionable steps for prospecting, crafting compelling messaging, and ensuring consistent follow-up to maximize sales success.