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Some people have seen it from both sides.

Anthony Jingoli of Effectv is one of them. When he started working for Comcast over 20 years ago, cable television was the disrupter. But then as digital and streaming exploded, cable TV was the one being disrupted. Now, through changing the perspective and evolving, television advertising is moving back to the disrupter spot. Today’s interview covers targeting specific segments, audiences and geography, the power of a story based brand, and continuing to learn from those around you.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:12 Anthony, a Philly native, shares the one thing he would tell people coming to ASOTU CON to go out of their way to experience while in town.

9:08 Having worked in television for over 20 years, Anthony has seen cable go from being a disruptor in the advertising industry to the one being disrupted. He talks about how Comcast has had to learn to adapt with the digital explosion.

15:03 Although the method of delivery has changed, advertising hasn’t. At its core, it's still about storytelling.

“It's sight, sound, motion, you're telling a story. And that doesn't change, and you're using video to tell the story. Now, there's much more sophisticated ways to target that story to different audiences. But good storytelling is good storytelling, a good show produced in 1980, for broadcast TV is still a good show, it still, you know, tells great stories.”

20:53 Anthony preaches the power of advertising to tell the story of your brand, not just to sell cars. He shares some of the ways that dealers are doing that in today’s market.

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Connect with Anthony Jingoli on LinkedInLearn about Effectv

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! 

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