
Sign up to save your podcasts
Or
Advertising in the digital age bears little resemblance to the “Mad Men” depiction — the Don Drapers of advertising have been replaced by big data and the people who work with it. Harvard Business School professor John Deighton, the author of the case, “WPP: From Mad Men to Math Men (and Women),” and Sir Martin Sorrell, founder and group chief executive of WPP and the protagonist in the case, discuss how WPP has been successful in the new advertising world order where algorithms and robots rule.
4.5
183183 ratings
Advertising in the digital age bears little resemblance to the “Mad Men” depiction — the Don Drapers of advertising have been replaced by big data and the people who work with it. Harvard Business School professor John Deighton, the author of the case, “WPP: From Mad Men to Math Men (and Women),” and Sir Martin Sorrell, founder and group chief executive of WPP and the protagonist in the case, discuss how WPP has been successful in the new advertising world order where algorithms and robots rule.
1,827 Listeners
1,158 Listeners
384 Listeners
1,117 Listeners
105 Listeners
1,401 Listeners
744 Listeners
107 Listeners
169 Listeners
36 Listeners
789 Listeners
637 Listeners
219 Listeners
73 Listeners
87 Listeners
152 Listeners
77 Listeners