In this conversation, filmmaker Christian Schu shares his journey from the insurance industry to becoming a self-taught filmmaker. He discusses the importance of embracing one's creative identity, the leap of faith required to pursue storytelling in any form, and the significance of storytelling in commercial projects. Christian emphasises understanding the target audience and crafting narratives that resonate emotionally. He also explores techniques for effective storytelling, the distinction between character and characterisation, and the emotional connections that can be made through film and writing.