In 2009, after the passing of her aunt, 16 year old Saliyah Mustafa had a vision. That same year, she turned her vision into Sabreen Cosmetics and launched the brand with her two sisters, Najiyyah, and Kareemah Mustafa as business partners leveraging their parents as investors. 

@SabreenCosmetics is now a leader in the beauty industry that inspires women to lead lives of luxury, elegance, and wellness unapologetically — all backed by a “gold standard” of passion and ethics.

 

Tune in to listen on how the sisters adapted their skills, used data as differentiation points, launched with multiple skews early and committed to creating social impact. 

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