Michelle Micheletti went from painting walls with her grandpa to leading marketing across multiple home service brands 💪—and she's got the stories (and lessons) to prove it.

In this episode, she joins Katie Donovan for a convo full of laughs, real talk, and big takeaways. From snow cone stands 🍧 to SEO fails and AI experiments, Michelle keeps it real about what it takes to lead with heart, data, and a whole lot of grit.

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Chad Peterman | CEO | Author

Peterman Brothers Website

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Key Takeaways:

• Local branding is essential, especially in a PE-backed environment
• Community involvement not only feels good—it boosts SEO and earns trust
• CRO and SEO are non-negotiables when launching a website
• Data-driven marketing enables agile, informed decision-making
• Strong vendor partnerships are critical for innovation and growth
• Testing is essential, and failure is part of the learning process