Pitching a TV show can be an intimidating process, but these creators have the added level of having to sell funny. What are the do's and don'ts of a comedy pitch? Whats the balance between humor and story? And what happens with the network/studio doesn't get the joke? These creators rehash their process for creating the perfect pitch, what happened in the room, and how their series evolved into what we see on our screens today.

Panelist: Joel Church-Cooper (Brockmire), Kate Lambert (Teachers), Jeff Astrof (Trial & Error)

Moderator: Ben Travers (IndieWire)

Recorded Live at the 2018 ATX Festival

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