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Mike Beaulieu shares his journey from starting a painting business during the 2008 recession to selling his $2 million company, crediting his success to email marketing strategies that maintained 40-50% open rates and consistently reactivated past customers.

• Started painting business in 2008 during recession, sold it after growing to over $2 million in annual revenue
• Realized clients forget painting contractors among numerous service providers they hire
• Shifted from discount-oriented emails to valuable content about design trends and color forecasts
• Achieved consistent 40-50% email open rates with click rates between 1-5%
• Spent only 1-1.5% of revenue on marketing through effective customer reactivation
• Clean email lists and compelling subject lines essential for ensuring deliverability
• Business sold successfully because of solid systems and recurring revenue from past clients
• Comprehensive customer experience important from first contact through post-project engagement
• Used combination of employees and subcontractors with clear roles and management structure

Special offer for listeners: Mike is offering a discount on his email newsletter service plus his free guide "8 Things You Must Know Before Hiring a Painting Contractor" for anyone who mentions this podcast when contacting him at PaintersMarketingPro.com.

I want to personally invite you to something special happening on September 9th at 12 p.m. Eastern, 9 a.m. Pacific."

I’m hosting the official launch of my brand-new book, Profitable Painter. During this live event, I’ll walk you through 3 powerful frameworks from the book that I’ve used to help over 400 painting businesses scale profitably to $3 million and beyond.

Reserve your spot now at ProfitablePainterCPA.com/webinar