Fragrance fans, this one’s for you. We’re sitting down with Lore founder and former Rhode CEO Melanie Bender to talk about building a world, not just a brand — and why scent was the next frontier. From translating memory and place into wearable moments to rethinking how fragrance is taught, sold, and even talked about, we dig into the stories behind Lore’s debut collection (and why launching Sephora-first was key). Plus, we get into the industry rules she’s most excited to break, her current scent obsessions, and the first perfume she fell in love with.

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