By reconceiving the paint dealership he bought as a marketing & sales organization, Ryan Adams pushed it to new heights.

Topics in Ryan’s interview:

• Transferring from military to business
• Focusing on selling one service
• Underestimating working capital needs
• The business tanked after acquisition
• Rescuing the company by fixing his sales process
• Properly incentivizing for the outcome he wants
• Learning digital marketing himself
• Cost per acquisition metric
• Where he finds good sales guys
• Expanding his territory by buying a competitor

References and how to contact Ryan:

• LinkedIn
• Rhino Shield

• $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi

Download the New CEO’s Guide to Human Resources from Aspen HR:

• From this page or contact [email protected]

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

• Pioneer Capital Advisory

Get a complimentary IT audit of your target business:

• Email Nick Akers at [email protected], and tell him you’re a searcher

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron