In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam's story is a must-listen for gym owners and online coaches.

Key Highlights:

- How a marquee gym can hit £16k/month revenue. - Why risk-taking is key to business success. - The power of community in fitness entrepreneurship. - How SGPT boosted client retention. - Strategies for mastering sales and marketing.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

fitness#marketing#gym #fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness

00:00:00 - Introduction

00:00:05 - Liam's Journey to Fitness Business

00:00:49 - Sponsorship Message

00:01:43 - Interview Begins

00:01:54 - Liam's Early Career and Challenges

00:10:59 - Starting a Bootcamp

00:12:59 - Struggles with Business Growth

00:15:26 - Joining FMA

00:19:02 - Risk Taking in Business

00:19:45 - The Importance of Community in Business

00:21:01 - Transitioning from Bootcamps to Small Group Training

00:21:50 - Adapting to Change and Overcoming Challenges

00:22:57 - The Power of Personal Sales Ability

00:30:07 - The Art of Conversation in Sales

00:34:26 - The Importance of Following a Sales Structure

00:34:56 - Delegating Sales and Achieving High Conversion Rates

00:36:02 - The Necessity of Calling Leads

00:37:59 - Persistence in Sales

00:38:23 - Importance of Resilience and Focus

00:38:44 - Securing a Contract

00:39:47 - The Power of Persistence

00:39:59 - The Value of Leads

00:40:22 - Building a Successful Business

00:40:57 - The Importance of Conversion Rate

00:42:10 - Building a Business from Scratch

00:42:16 - The Revenue Breakdown

00:42:29 - Searching for a New Venue

00:45:51 - The New Venue

00:50:45 - Investing in the Facility

00:52:12 - Raising Funds for the Facility

00:54:18 - The Ambassador Program

00:54:55 - The Ambassador Membership

00:55:23 - Securing Initial Investments

00:56:11 - Raising More Funds

00:56:51 - Securing the Funds

00:57:01 - Waiting for the Funds

00:57:24 - Reflection on Past Financial Challenges

00:57:43 - The Ambassador Program

01:02:59 - Reflection on the Journey

01:05:09 - Challenges in Building the Gym

01:09:57 - Overcoming Challenges

01:11:56 - The Gym's Layout

01:13:35 - Key Advice for Success

01:13:40 - Creating a Motivating Environment

01:14:20 - Facility Layout and Design

01:14:30 - Training Studio and Space Utilization

01:15:16 - Timetable and Group Sessions

01:15:43 - Pre-Launch and Target Signups

01:17:10 - Marketing and Sales Strategy

01:19:01 - Creating a Unique Gym Experience

01:21:45 - Importance of Details in Facility

01:23:03 - Membership Growth and Revenue

01:24:57 - Initial Thoughts

01:25:05 - Challenges in Launching a New Facility

01:25:20 - Planning for Future Expansion

01:25:47 - Considering Outdoor Space and Aesthetics

01:26:09 - Budgeting and Future Plans

01:26:52 - The Importance of Location and Future Expansion

01:28:22 - Balancing Business Growth and Personal Happiness

01:30:02 - The Joy of Coaching and Running a Business

01:31:23 - Final Thoughts and Appreciation