This week Karen is joined by Kate Beavis, a social media strategist and content expert. Kate has been working with Karen since 2018 on her social media presence to make her brand feel authentic and not overwhelming. And, after Karen’s initial reluctance to use social media, Kate has shown her the many benefits that can come from embracing your online presence. In this interview, Kate spills the many secrets, tips and tricks she has learned over the years, from which social media platform you should use to how to drive engagement with your posts, so that you can grow your online presence and, ultimately, your brand.

KEY TAKEAWAYS

• When Kate started working with Karen they both agreed that Karen’s social media profile was well below average, because she was making some of the most common mistakes. Kate breaks down what those mistakes are and how to avoid them. 
• With so many social media platforms these days it’s hard to know which ones to join. Do you pick one or join multiple? Kate explains her method for discovering which is the best platform for you.
• For all its advantages, social media can be a difficult tool if you are looking to create direct sales of your product. Kate discusses how to overcome this hurdle and use the tools available to you to your advantage. 
• The idea of creating a new post every day for your social media feeds can be exhausting. However, repurposing old posts can be an invaluable solution to this problem. Kate shares how to repurpose your content and the benefits that can come from this. 

BEST MOMENTS 

“Most people only show up on social media when they have something to sell or have something personal to say. The trick is to get a mix of both.”

“Don’t chase perfectionism. Building a community is infinitely more important than having a perfect feed.”

“The aim of every post is to get your audience and other people to interact.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind  

EPISODE LINKS

The Indie Practice

Bossing Midlife

Kate's Instagram

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

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