In today’s episode of ON AIR, listen to Keith Wortsmith, a third-generation HVAC owner, and his Lennox District Manager Tara Picou, as they share their insights on building a customer-focused, successful brand. The conversation centers on the importance of customer experience, and Keith and Tara highlight the need to do what is right and to take care of the customer. Learn about the value of thinking outside of the box and creating a positive impression on customers. Keith also shares how, 20 years ago, his company was challenged to see if the name of their company answered the questions of "So what?" and "Who cares?" which led to a change in their branding strategy. With compelling takeaways and engaging conversation, this episode is a must-listen for HVAC owners interested in building a successful brand for the long haul.

On Air is a Lennox Learning Solutions Production