To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart. She's gone from being a solo business owner to an agency owner and is back to being solo again.

In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo business.

Topics discussed in this episode include:

• The financial and mental health challenges of agency ownership, the importance of considering profitability, and the impact on your team.

• Hiring the right people is crucial for an agency's success, and it is important to assess the profitability of each client engagement.

• How she intentionally built her agency and made hiring decisions as she tripled the size of her team.

• What happened when Jules decided to shut down her agency and what she considered as part of the decision-making process.

• How she told her team and clients, and how everyone received it.

• The interesting ways her role changed when she moved from agency owner to fractional CMO.

• Our thoughts on whether you should hire someone to do sales for your agency and the different types of sales approaches.

• The critical importance of a personal brand and your client's relationships as you navigate major changes in your business.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/