Shownotes:

The New Media Playbook is HERE!

The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning.

In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy.

Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term.

This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy.

Why legacy sports media models are losing relevance

How Josh Pate built trust through consistency and honesty

The power of niche audiences in sports media

Owning your audience vs renting attention

Monetizing content through direct relationships

What the future of sports media looks like

Josh Pate’s College Football Show on all major platforms

X / Twitter: @JoshPateCFB

Instagram: Joshpatecfb