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Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.

Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.

Episode Breakdown:

00:00 Introduction to Shane Shaps and Big Voice Social

03:09 The Turning Point That Sparked a Rebrand

06:48 How Big Voice Social Evolved Its Services

08:47 Building a Flexible Team as a Small Business Owner

12:01 Marketing Strategies That Actually Supported Growth

14:54 Launching a Podcast as a Brand-Building Tool

21:06 Shane’s Advice for Small Business Owners

Connect with Shane Shaps:

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