Dubai’s zero-tax appeal catches the eye of plenty of online personal trainers, but is it all it’s cracked up to be? While the idea of keeping more of your hard-earned money sounds great, the reality isn’t as straightforward. The cost of living can hit hard—think higher rent, pricier food, and a social scene that quickly adds up.

On top of that, setting up a business in a free zone for tax benefits can be trickier than it looks, particularly when you factor in Dubai’s banking system. Many local banks operate on outdated processes and offer painfully generic customer service, which can leave you pulling your hair out.

If you’re seriously considering a move to Dubai, it’s not just about the tax savings—you need to weigh up the full picture. I’ll break down the essential factors to think about so you can make an informed decision that’s right for you and your business. Stick with me for an honest look at what life and work in Dubai really entails.