Hollywood is abuzz over the latest talent to hit the scene: Tilly Norwood. However, the talk isn’t centred around Tilly’s looks or acting skills, but rather who Tilly is and how it could affect the future of television and film.

Tilly Norwood is a fully AI-generated actress, created by Eline Van der Velden, who is a comedian, actor, writer and CEO of AI production company Particle6. Eline says “I see AI not as a replacement for people, but as a new tool – a new paintbrush. Just as animation, puppetry, or CGI opened fresh possibilities without taking away from live acting”.

However, many performers and unions representing them are seeing it differently. “Tilly is not art, as art is human,” ACTRA Toronto. Between fighting against the use of artificial intelligence to replace human artistry and bracing for possible tariffs to hit non-U.S. productions, the industry is facing some major challenges.

Host Melanie Ng speaks with the President of the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) Toronto, Kate Ziegler, about how the artists are fighting back.

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