#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth.

• why a classic year‑round line beats seasonal hype
• letting customers decide your signature scent
• the real costs of adding more products
• supplier turnover risks on oils and vessels
• focus, repetition and recognition in marketing
• reusing content assets every 60–90 days
• three growth levers: customers, AOV, frequency
• sales channels: markets, wholesale, parties, fundraisers, subscriptions
• email automations that convert and re‑engage
• time blocking and simple systems that scale

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