Attention is our world’s most endangered resource — and whoever commands it, commands power. That’s the thesis of Chris Hayes’s new book, The Sirens’ Call, which chronicles the rise of attention capitalism and how it’s fundamentally disordering our politics, our media, and our brains. It’s a book Hayes felt partly inspired to write after years covering President Trump, an unparalleled expert in manipulating this attention age. Well, unparalleled until Elon Musk. Kara and Chris discuss how "big tech" got us here, what makes Trump and Musk so good at commanding attention, and whether Democrats should figure out how to command more attention themselves. 

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