Welcome to another exciting episode of the Business of Endurance Podcast, where we delve into the stories, insights, and advice of the world's top endurance athletes. Today, we have a truly inspiring guest, someone who has taken the triathlon world by storm with his remarkable achievements at such a young age. Rico Bogen, the youngest Ironman 70.3 World Champion, joins us to share his journey to the top, his training secrets, and his approach to balancing life, fitness, and the business aspects of being a professional athlete. At just 22 years old, Rico has already made history and is poised for even greater success. We'll discuss his partnership with Ku bikes, explore his strategies for maintaining peak health and nutrition, and learn how he handles the pressures that come with being a world champion. We'll also dive into his thoughts on the strength of German triathletes, his race selection process, and his long-term goals in the sport. This episode promises to be packed with valuable insights and actionable advice, whether you're an aspiring triathlete, a seasoned pro, or someone looking to improve your overall fitness and performance. Stay tuned as we uncover the story behind Rico Bogen's incredible success and what drives him to push the limits of human endurance. So, without further ado, let's welcome Rico Bogen to the Business of Endurance Podcast!

Highlights:

• Rico's journey to becoming the youngest ever 70.3 World Champion.
• The challenges of training at altitude and how he overcame them before the big race.
• How his preparation and strategy for 70.3 races differ from shorter distances.
• The importance of nutrition in middle-distance triathlons and how he manages it.
• The impact of sponsorships and how his approach to them has changed post-World Championship win.
• Balancing training, social media, sponsorship obligations, and maintaining a social life.
• The importance of recovery strategies, including physiotherapy and nutrition.

Links:
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Connect with Rico Bogen on Instagram & YouTube

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This episode was sponsored by The Trusted Team and 4th Discipline