Country Life

From woolshed to bed - two sisters spin their homeware dreams


Listen Later

How did two sisters design throws and blankets using lambs wool from the family farm? Kate Cullwick and Prue Watson share the secret to their Foxtrot Home business success and why it's essential to spread the good word about New Zealand wool.

After leaving life as a veterinarian and the corporate world, sisters Kate Cullwick and Prue Watson were looking for a new business venture to combine their talents and showcase the best of the family farm.

Kate and her husband Jeremy Cullwick worked as vets practising in Dannevirke before moving to Jeremy's family sheep and beef farm, Tapahia, 30 minutes south of the Waipukurau township where they live with their kids Oscar and Bess. His parents bought the Central Hawke's Bay farm nearly 50 years ago, with Jeremy and Kate working for them for seven years before taking over its day to day running five years ago.

In 2017, Kate teamed up with her sister Prue to start an online homeware business, designed to fit in with family life, which now makes use of lambswool from the farm. While Jeremy and Oscar head off to dip some sheep, Kate explains how Foxtrot Home began.

Listen to producer Maggie Tweedie's Foxtrot Home story on Country Life

After hanging up her vet instruments and becoming a mother, Kate and Prue decided to join entrepreneurial forces and start a new business. Prue was wanting a change of pace from her corporate city job and Kate had just sold her small business making lampshades.

They wanted to switch things up and that's when they stumbled across the idea of selling linen and eventually ended up releasing an organic French flax linen and lambswool bedding range.

Wool felt like a natural next step for the sisters who had fleeces on their doorstep begging to be made into bedding. The wool stacked in bales at Tapahia gets sent up the road to the wool scourers in Napier. It then gets shipped to Wellington and processed into yarn and dyed with the colours handpicked by Kate and Prue.

With all this talk of fabrics, we head down the hallway and into Kate's home office. On the table sits a sewing machine, parcels ready for sending and stacks of natural linen and woollen blankets.

The sisters are passionate about doing more to spread the word about this special wonder fibre into the world. A year on from Cyclone Gabrielle, Kate says she feels lucky they've had business success and really believes in the power of community.

She says Foxtrot Home wants to continue using their platform to promote the work of Rural Women New Zealand and the charities I AM Hope and Meat the Need.

Running Tapahia has also opened doors to new ventures like buying Kate's family farm in Gisborne…

Go to this episode on rnz.co.nz for more details

...more
View all episodesView all episodes
Download on the App Store

Country LifeBy RNZ

  • 5
  • 5
  • 5
  • 5
  • 5

5

7 ratings


More shows like Country Life

View all
Woman's Hour by BBC Radio 4

Woman's Hour

403 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,869 Listeners

Health Check by BBC World Service

Health Check

91 Listeners

Gardeners' Question Time by BBC Radio 4

Gardeners' Question Time

289 Listeners

The Food Programme by BBC Radio 4

The Food Programme

267 Listeners

The Plodcast by Our Media

The Plodcast

107 Listeners

FROM ZERO by RNZ

FROM ZERO

1 Listeners

Go Ahead Caller by RNZ

Go Ahead Caller

1 Listeners

Gone By Lunchtime by The Spinoff

Gone By Lunchtime

22 Listeners

Here Now by RNZ

Here Now

1 Listeners

Slice of Heaven by RNZ

Slice of Heaven

1 Listeners

The Lost by RNZ

The Lost

42 Listeners

Pants on Fire by RNZ

Pants on Fire

102 Listeners

The Science Of… by RNZ

The Science Of…

1 Listeners

The Front Page by NZ Herald

The Front Page

17 Listeners

The Worst Sitcom Ever Made by RNZ

The Worst Sitcom Ever Made

7 Listeners

The Detail by RNZ

The Detail

34 Listeners

Best of Storytime by RNZ

Best of Storytime

2 Listeners

The Citizen's Handbook by RNZ

The Citizen's Handbook

3 Listeners

After the Virus by RNZ

After the Virus

0 Listeners

Kiwi Yarns by rova | Brodie Kane Media

Kiwi Yarns

20 Listeners

The Service by RNZ

The Service

31 Listeners

Short Story Stack by RNZ

Short Story Stack

0 Listeners

Fight for the Wild by RNZ

Fight for the Wild

4 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,136 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

900 Listeners

The Louis Theroux Podcast by Spotify Studios

The Louis Theroux Podcast

324 Listeners

Off Air with Jane & Fi by The Times

Off Air with Jane & Fi

164 Listeners

Deer Wars by RNZ

Deer Wars

4 Listeners

Voice of Tangaroa by RNZ

Voice of Tangaroa

2 Listeners

Hair and Loathing by TAHI

Hair and Loathing

0 Listeners

Sci Fi / Sci Fact by RNZ

Sci Fi / Sci Fact

3 Listeners

Strangers on a Bench by Tom Rosenthal

Strangers on a Bench

730 Listeners

The Stolen Children of Aotearoa by RNZ

The Stolen Children of Aotearoa

2 Listeners

No Stupid Questions with Susan Edmunds by RNZ

No Stupid Questions with Susan Edmunds

0 Listeners