TikTok Shop right now is bigger than Amazon or Shopify was from launch. That is what TikTok Shop is right now." Bold statement? Maybe. But Jordan West, founder and CEO of Social Commerce Club, has the data to back it up. With CPMs dropping 26% last year while ad spend increases, and creators with under 10K followers generating $250K in monthly sales, we're witnessing the early stages of what could be the biggest disruption in e-commerce since Amazon itself. In this explosive episode, Jordan breaks down his exact three-phase playbook for scaling from zero to $100K per month on TikTok Shop, reveals why big brands like Estée Lauder are struggling to adapt, and shares the underground strategies that are creating millionaire creators overnight.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters: 

(00:00) Introducting Jordan West

(05:18) The Exponential Growth of TikTok Shops

(10:48) Understanding the TikTok Shops Ecosystem

(14:12) The Power of Social Search

(16:16) Understanding Social Commerce

(19:34) Misconceptions about TikTok Shops

(24:33) The 80/20 Rule for Viral Content

(26:16) Best Practices

(31:36) Making It From Zero to Viral

(33:20) The Tiktok Shop Playbook: Phase One

(38:18) The Tiktok Shop Playbook: Phase Two

(42:44) The Tiktok Shop Playbook: Phase Three

(46:21) Exploring YouTube’s Potential in Social Commerce

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Connect With Brett: 

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
• YouTube: https://www.youtube.com/@omgcommerce 
• Website: https://www.omgcommerce.com/ 

Relevant Links:

• Jordan’s LinkedIn: https://ca.linkedin.com/in/jordan-west-marketer

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more