Frugalpreneur: Building a Business on a Bootstrapped Budget

ℹ️ Introduction

Welcome to another insightful episode of *Frugalpreneur* with your host, Sarah St. John. Today, we're excited to have Liz Wilcox back with us. Liz, known for her prowess in email marketing and her dramatic survival on *Survivor*, where she placed 4th, brings a unique blend of reality TV insights and business acumen. We dive into her strategic, albeit challenging, journey on *Survivor*, including her famous meltdown over an Applebee's reward, and how she's leveraged that experience to forge ahead in her entrepreneurial ventures. Discover how Liz has built a successful low-cost membership business, the significance of thoughtful pricing strategies, and the crucial role of adaptability and collaboration in both survival and business. Plus, hear Liz's invaluable tips on leveraging email marketing and sustaining a large-scale membership. Whether you're an aspiring entrepreneur or a *Survivor* fan, this episode is packed with lessons, laughs, and practical advice. Stay tuned as we explore Liz Wilcox's incredible story and strategies for turning challenges into triumphs.

List 7 key themes

1. Survivor Strategy and Challenges

2. Infamous Applebee's Meltdown Incident

3. Public Reaction and Cosplay

4. Coping and Moving Forward

5. Email Marketing and Business Model

6. Membership Pricing and Strategy

7. Reflection and Personal Insights

📚 Timestamped overview

00:00 I got 4th place on Survivor.

04:54 No one voted until final fire decision.

06:23 No regrets, wished practiced more fire challenges.

11:19 Survivor lessons turned Applebee's incident into publicity.

14:31 Maria cannot win survivor challenge; puzzle crucial.

16:02 Success comes from working smarter, not harder.

19:50 Seeking smarter work solutions with a membership.

24:36 Unique approach to email marketing services startup.

26:45 Prefer podcasts, improve product, achieved 4,000 members.

30:18 Fiji trip, lost weight, sales dropped, divided attention.

33:07 Marketing is repetition; consider client work alternatives.

36:38 Seeking predictable income through $9 memberships.

41:32 Ask: Is it easy? Is it fun?

42:21 Make it easy and fun to proceed.

❇️ Key topics and bullets

Comprehensive Sequence of Topics Covered in "Frugalpreneur" with Liz Wilcox

1. Introduction and Guest Background

- Host & Guest:

- Sarah St. John introduces herself and Liz Wilcox.

- Guest Experience:

- Liz's email marketing expertise.

- Her background on *Survivor*.

- Meeting Point:

- Previous meeting at PodFest in Orlando.

2. Liz's Survivor Experience

- Challenges Faced:

- Physical issue with wrists popping out of sockets.

- Intentional avoidance of fire-making practice.

- Strategic Mistakes:

- Recognizes the error in not practicing fire-making.

- Would approach it differently if given another chance.

- Infamous Meltdown Incident:

- Emotional reaction to missing Applebee's reward.

- Quick recovery and apology.

- Public Perception:

- Infamous meltdown leading to cosplay at Dragon Con.

- Engagement on social media related to Applebee's.

- Benefits from initial publicity and reaction.

- Emotional Resilience:

- Moving past setbacks in games and business.

- Advice for overcoming losses productively.

3. Interpersonal Relations on Survivor

- Helping Others:

- Assisting Kenzie in a challenge.

- Self-awareness of strengths and weaknesses.

- Misrepresentation on TV:

- Reality TV's edited portrayal versus actual relationships.

- Show filming logistics and bathroom breaks (code word: "Coconut Grove").

4. Business Insights

- Strategic Business Decision-making:

- Leveraging questions about ease and fun in making business decisions.

- Creating a business around desired lifestyle.

- Membership Model:

- Pricing strategy for her $9 membership.

- High membership volume for sustainable income.

- Avoiding paid ads in favor of affiliate marketing.

- Marketing Tactics:

- Affiliate marketing contributing to membership growth.

- Presenting on over 300 podcasts.

- Effectiveness of marketing repeating the message.

- Customer Retention and Product Offering:

- Strategies for low churn rate.

- Emphasizing actionable memberships over educational ones.

- Importance of diverse product offerings and recurring revenue.

- Personal and Business Philosophy:

- Managing churn rate and customer support.

- Affordability perception for email marketing.

5. Liz's Reflections on Survivor and Business

- Personal Feelings:

- Intentionally not practicing fire starting.

- Belief in email marketing despite dislikes.

- Managing stress and scalability over high-pressure services.

- Survivor Takeaways:

- Strategic collaboration vs. solitary effort.

- Critique of "solopreneur" concept.

6. Practical Business Advice

- Business Model Suitability:

- Recommendation for low-ticket, high-volume models.

- High-ticket services for those preferring personalized client interaction.

- Networking Importance:

- Building strategic relationships.

- Participating in podcast interviews and events like Podfest.

- Customer Engagement:

- Under-promising and over-delivering.

- Providing continuous value for retention.

7. Conclusion and Resource Mention

- Membership Benefits:

- Praising resources and affordability.

- Mention of Sarah's affiliate link.

- Final Advice:

- Emphasizing fun and ease in business strategies.

- Encouragement for email marketing adoption.

❓ Questions

Absolutely! Here are 10 discussion questions based on this episode of Frugalpreneur featuring Liz Wilcox:

1. Strategic Decisions:

- How do you think Liz Wilcox's decision to avoid practicing fire-making impacted her overall strategy in *Survivor*? Was this a wise decision, considering the benefits versus the risks?

2. Handling Setbacks:

- Liz talked about the importance of moving on from setbacks. Can you share a time in your own life or business when you had to quickly move past a failure? What strategies did you use to overcome it?

3. Public Perception vs. Reality:

- Liz's meltdown over the Applebee's reward became infamous and even led to her being cosplayed at events. How would you handle a public meltdown if it happened to you, and what steps would you take to manage public perception afterward?

4. Role of Humor:

- Liz found humor in her *Survivor* meltdown incident despite initial negative feelings. How important do you think humor is in dealing with stressful situations?

5. Influence of Reality TV Editing:

- Knowing that reality TV is heavily edited, what are your thoughts on how media portrayal can affect a person's public image and opportunities post-show?

6. Business Strategies:

- Liz Wilcox emphasized building a business around lifestyle, ease, and fun. How do you incorporate these values into your own business strategy?

7. Membership Model:

- Liz's membership model at $9/month has proven successful. In what ways could a low-priced, high-volume membership be advantageous or challenging for your own business?

8. Networking and Marketing:

- Liz has appeared on over 300 podcasts. What are some effective strategies you have used to create and maintain a strong network for your business?

9. Handling Customer Churn:

- Liz shared her strategies for maintaining a low customer churn rate. What are some methods you use or would like to use to improve customer retention in your business?

10. Email Marketing Value:

- Despite disliking emails, Liz Wilcox finds email marketing effective. What are your experiences with email marketing, and how do you ensure its effectiveness for your audience?

These questions should provoke thoughtful discussion and deeper insights into the themes explored during Liz Wilcox's guest appearance on the *Frugalpreneur* podcast.

10 lessons

Based on the transcript excerpt, here are 10 lessons covered in the event, including titles and descriptions:

1. Survivor Challenges: Physical Limits

- Liz faced unique physical challenges during fire-making due to wrist issues but chose to avoid practicing it.

2. Strategic Errors: Fire Practice

- Liz acknowledges the lack of fire-starting practice as a strategic mistake and shares insights on improving strategies.

3. Applebee's Meltdown: Hunger Strikes

- Liz's infamous meltdown over an Applebee's reward highlights the impact of extreme hunger in high-stress situations.

4. Public Reaction: Humor and Humility

- Despite the meltdown causing a scene, Liz learned to laugh at herself and embrace public reactions positively.

5. Coping with Setbacks: Quick Recovery

- Liz emphasizes the importance of swiftly moving past setbacks and not letting failures impede future success.

6. Reality TV Illusion: Editing Magic

- Reality TV is edited to dramatize events; not everything is as it appears, including Liz's fire challenge.

7. Behind the Scenes: Constant Filming

- Survivor films 24/7, sharing a unique behind-the-scenes insight into constant camera presence in reality TV.

8. Self-Image vs. Portrayal: Perception Gaps

- Liz discusses the disparity between her real personality and her TV portrayal, emphasizing strategic gameplay.

9. Low-Ticket Membership: Sustainable Income

- Liz's $9 membership model targets affordability and sustainable income, focusing on high volume over high ticket.

10. Collaboration over Solitude: Strategic Alliances

- Liz critiques the "solopreneur" concept, advocating for collaboration as a path for better business growth.

Each lesson provides valuable insights into both Liz's Survivor experience and her strategic approaches in business, offering listeners practical takeaways.

Survivor, Setbacks, and Strategies

In this episode of Frugalpreneur, Sarah St. John talks with Liz Wilcox, a top 4 finalist on *Survivor* and a renowned email marketing expert. Liz shares her intriguing journey on the reality show, her meltdown that went viral, and how she transitioned into a successful business model while focusing on making things easy and fun.

Survivor Strategy and Fire-Making Challenge

Liz Wilcox’s journey on *Survivor* was filled with strategic maneuvers and personal challenges. One of the major physical struggles she faced was her wrists frequently popping out of their sockets, making fire-making a significant hurdle. As a strategic move, she intentionally avoided practicing fire-making, believing it would make her less of a threat, thus increasing her likelihood of being taken to the final stages of the game. Unfortunately, this strategy backfired, as she was eliminated in a fire-making challenge that determined the final three contestants. Liz reflects on this experience, acknowledging that avoiding practice was a strategic error she would change if given another chance.

The Infamous Applebee’s Meltdown

Liz became famously known for her meltdown over an Applebee’s reward on Survivor, which included a bacon bourbon burger. After not eating for 72 hours, her hunger got the best of her when she wasn’t chosen for the reward, leading to a dramatic scene. Despite the initial embarrassment, Liz quickly apologized and continued the game. This incident gained her a lot of publicity, and even after the show, people cosplayed as her at events like Dragon Con, and social media users frequently tagged her in posts related to Applebee’s. Liz has since found humor in the situation and appreciates the additional exposure it brought her.

Moving Forward from Setbacks

Liz emphasizes the importance of moving on from setbacks, a crucial lesson from her Survivor experience that she applies to her business life. She believes that expressing frustration and anger in a healthy way is important for moving forward. Her ability to laugh at herself and the situation has resonated with many people, who have reached out to her expressing gratitude for her handling of the situation. Liz’s experience serves as a reminder that feelings of anger and disappointment are natural but should not hinder long-term progress.

From High-Ticket Copywriting to Affordable Memberships

Transitioning from Survivor to her professional endeavors, Liz has been very intentional about how she structures her business. She moved from offering high-ticket copywriting services to creating a low-cost, sustainable membership model. Liz’s $9 monthly membership aims to reduce stress and make valuable resources accessible to beginners and those hesitant about monthly commitments. This pricing strategy has been incredibly successful, with her membership growing to around 4,000 members, generating a substantial monthly income.

The Role of Networking and Affiliates

Liz is a testament to the power of networking and strategic collaborations. Having appeared on over 300 podcasts since 2020, her visibility has significantly increased, contributing to her membership growth. She emphasizes the importance of repeating one’s message across various platforms and building strategic relationships, like her connection with Sarah from PodFest. Instead of relying on paid ads, Liz focuses on affiliate marketing to spread the word about her membership. Affiliates earn a 50% commission, which has proven effective in driving new memberships without incurring high marketing costs.

Practical Advice for Entrepreneurs

Liz shares valuable advice for fellow entrepreneurs, advocating for building a business around the desired lifestyle. She suggests asking two crucial questions when making business decisions: “What would this look like if it was easy?” and “What would this look like if it was fun?” These questions have guided her in creating a business model that is both sustainable and enjoyable.

For those considering membership-based businesses, Liz recommends focusing on what you enjoy and are comfortable with. If you prefer large audiences and less direct client interaction, a low-ticket, high-volume approach might suit you best. Conversely, if you enjoy personalized interaction, higher-ticket, more focused offerings could be more appropriate.

Sustainable Business Models and Member Retention

Lastly, Liz discusses the significance of sustainable business models and retaining members. Her approach of under-promising and over-delivering ensures that her members receive more value than they expect, which helps maintain a low churn rate. Despite the industry average, Liz’s churn rate has historically been below 5%, even reaching as low as 3% at times. Regular updates, offering additional mini-courses, and supporting member navigation and customer service contribute to this success.

Resources:

Below I have linked (affiliate links, of course) to the program as well as her other affordable stand-alone courses. I encourage you to take 5 mins to check these out and discover how this can positively impact your own business:

Email Marketing Membership: That little $9 email template membership making big waves in the small biz world by helping people understand (and write) emails that connect + convert. For a price you won't believe.

Email Metrics Workshop: Discover the truth behind that pesky little Apple ios update. Then learn the larger picture of email metrics and which to focus on for success of YOUR business.

Welcome Sequence Workshop: Gets people to open your newsletters, engage with what you send, and buy when you sell

Bankable Black Friday:Want to get serious about actually having a Black Friday sale but feel like you've got no time, no clue, or whatever other BS inside your head? Grab this training and I'll walk you through the offer, strategy and copy behind it all. 

Sales Page Training + Templates: A plug-n-play sales page template that includes EVERY section you might need. (way more than this sales page, btw.) Complete with side-by-side detailed examples that make this template incredibly easy-to-read and understand. Ya know, so you can actually use it. 

Open Sesame: In this workshop, you'll get all the info you need to create an engaged list that's interested in what you're selling. Plus time to implement and ask questions. BONUS: all the gifs + 90s references you can handle. (aka this will not be boring.)

Launch Course: Complete with email templates, tutorials, and activities that help you hone in on how to best explain your product to your ideal customers and let go of other intense, coercive strategies that might keep you clinging to any and every buyer. 

20 Minute Newsletters: Email outline so you know how to structure every newsletter from here on out. 2 videos to show you my exact steps (AKA you'll actually learn how to use the outline). voice guide that explains how to write like YOU + banish the whole "I used this copywriter's thing and it doesn't even sound like me" thing

Summit Email Success: The online training (with templates!!) to implement email marketing into your summit like an absolute pro to reach your summit goals and covert your upgraded pass like mad.

Community Through Email: In this 90-minute training/workshop, you'll learn: 

a firm foundation as to WHY email matters and HOW it can be so freaking effective.

Email Staircase: Learn how

Welcome back to another episode of Frugalpreneur, where we delve into the best tools and strategies for running a business on a tight budget. In this episode, we explore Captivate FM, a podcast platform designed to streamline your workflow and help you grow and monetize your show. Whether you're a podcasting novice or a seasoned pro, Captivate FM offers features that cater to all levels of experience.

Captivate FM is more than just a hosting platform; it's an all-in-one podcast management tool. From unlimited podcast creation and distribution to dynamic ad tools, Captivate FM is built with creators in mind. Discover how you can monetize your podcast through exclusive content, early access episodes, audio memberships, and even listener tips. Plus, Captivate FM's integrated guest booking feature and automatic show notes generation make podcast management a breeze.

For those looking to create private or internal podcasts, Captivate FM has secure, private podcasting features included in every plan. Their powerful yet user-friendly marketing tools will help you grow your audience while saving you time and money.

Don't miss out on this comprehensive breakdown of Captivate FM's features and how they can elevate your podcasting game. Tune in to learn more and check the links in the show notes for additional resources.

Episode Highlights:

1. Unlimited Podcast Creation and Distribution:

Manage multiple shows with ease and distribute them across various platforms without limitations.

2. Monetization Options:

Explore multiple revenue streams, including exclusive content, early access, audio memberships, and listener tips.

3. Dynamic Ad Tools:

Utilize industry-leading ad tools to promote your own products or sell ad space to sponsors.

4. Integrated Podcast Management:

Plan episodes, research topics, manage interviews, and book guests directly through Captivate FM.

5. Private Podcasting Features:

Secure and private podcasting options available with every plan.

6. Marketing Tools:

Powerful yet easy-to-use tools to help you grow your audience and save time.

If you're a podcaster, you know that managing a show can be a complex and time-consuming endeavor. From hosting and promoting your episodes to monetizing your content, the process can often feel overwhelming. But what if there was a platform designed to simplify all these tasks while helping you grow and monetize your podcast? Enter Captivate FM.

Captivate FM is a podcast platform built with creators in mind. Whether you're managing a single show or juggling multiple podcasts, Captivate FM offers unlimited podcast creation and distribution. But it doesn't stop at the basics. This platform is all about making your podcasting experience easy, professional, and profitable.

One of the standout features of Captivate FM is its flexible monetization options. You can sell exclusive content, offer early access to episodes, or create profitable audio memberships. The platform also allows listeners to tip you, providing an additional revenue stream without the commitment of memberships. If you're ready to take things to the next level, Captivate's dynamic ad tools enable you to promote your own products, services, and events, or sell ad space to sponsors.

But Captivate FM is more than just a hosting platform; it's an all-in-one podcast management tool. You can plan episodes, research topics, manage interviews, and even book guests directly through the platform. The fully integrated guest booking feature saves you time and effort, and Captivate FM will even generate show notes for you.

For those looking to create private or internal podcasts, Captivate FM has you covered with secure, private podcasting features included in every plan. Plus, their marketing tools are powerful yet easy to use, helping you grow your audience while saving you time and money.

So whether you're monetizing with memberships, exclusive content, or tips, or simply need a more efficient way to manage your podcast workflow, Captivate FM has it handled. It's a platform designed to save serious creators time, money, and frustration, letting you focus on what you do best: creating amazing content.

If you want to learn more about Captivate FM and how it can help you level up your podcasting game, be sure to check the links in the show notes. Happy podcasting!

Get Your Free 7-Day Trial of Captivate here (affiliate link)

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https://www.frugal.show/p/sponsor-the-show/

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💡 Guest bio

Joe Casabona, a software engineer by training and a natural extrovert, has found his true calling in podcasting. With a mind that operates like a computer, Joe harnessed his unique skill set to carve out a niche in the podcasting world. The pivotal moment came during the pandemic when Joe, who then had one small child and a wife working long hours as a nurse, experienced a personal crisis. In November 2020, faced with dwindling podcast production and a significant loss of income, Joe had a panic attack. Motivated by this challenging period, and now a father of three, he decided to double down on his podcasting career, recognizing its vital role in his family’s livelihood.

ℹ️ Introduction

Welcome back to another episode of "Frugalpreneur," where we explore the art of running a business on a bootstrapped budget! In today's episode, our host Sarah St John sits down with Joe Casabona, a seasoned podcaster and software engineer who specializes in streamlined workflows for solopreneurs. We dive deep into the nuances of guest collaboration, the challenges of ensuring cross-promotion, and the importance of extracting unique stories from podcast guests. Joe shares insights on his preference for Make over Zapier for cost-effective automation, his use of Notion for organizing podcast tasks, and the advantages of Cal.com for scheduling. We also explore Joe's editing philosophy, from preproduction to post-production, and his take on effective social media promotion. Joined by audience member Lynette, who offers her own perspectives, this episode is packed with actionable advice for podcasters looking to optimize their processes and keep their content engaging. Tune in for an enlightening conversation filled with tips, tools, and techniques that could transform your podcasting journey!

📚 Timestamped overview

00:00 Background in software, extrovert, podcast income panic attack.

06:10 Found video editor, now releasing videos efficiently.

08:05 Front loading and tools help structure and edit.

11:26 Setup, conflict, resolution: addressing marketing in journalism.

14:12 Pre-call steps: Google Doc, Notion, email reminder.

19:28 Zapier's automation costs $20/month annually, $30 monthly.

21:08 Using Notion and YouTube to grow mailing list.

25:32 Automate post-event follow-up: use Airtable only.

28:42 Recommend hiring editor; Descript eases solo podcast editing.

31:32 Family compromise: we'll get a dog.

35:11 Movies require post-production; live shows require pre-production.

37:41 Adapt content to suit the intended platform.

42:23 Encouraging guests to promote podcast cross-promotion.

46:28 Focus on unique moments, not traditional interviews.

48:25 Developers interviewed; same questions repeated; interest declined.

❇️ Key topics and bullets

Sequence of Topics Covered in the Episode

1. Introductions and Guest Welcome

- Introduction of Joe Casabona

- Noting Joe’s distinctive hats transition from fedoras to a Castro cap

2. Joe's Background and Entry into Podcasting Workflows

- Software engineering background and extroverted nature

- Balancing work and family life through podcast workflows

- Importance of automation and delegation

3. Automations and Delegation

- Extensive use of automation tools

- Delegating tasks to a virtual assistant

- Personal responsibility for recording and writing intros

4. Podcast Editing and Early Experience

- Initial self-editing challenges

- Finding and switching editors

- Current editor handles both audio and video

5. Cost of Production

- Average monthly cost for editing services

6. Handling Podcast Editing and Guest Collaboration

- Lynette's manual podcast editing method

- Challenges in ensuring guest participation in cross-promotion

- Discussing the obligation of guests to promote the podcast

7. Joe’s Suggestions for Guest Collaboration

- Extracting unique stories from guests

- Guests' primary obligation of providing time and content

- Example of discouraged promotion due to altered images with AI

8. Lynette’s Approach to Authentic Storytelling

- Emphasis on unique storytelling

- Handling book discussions without reading the entire book

- Focusing on key moments and challenges

9. Learning and Evolving Podcasting Methods

- Joe's adaptation from static interview questions to engaging content

- Lynette’s use of pre-calls for deeper stories and vulnerabilities

10. Automation in Podcasting and Tools

- Joe’s preference for Make over Zapier for automation

- Cost comparison between Make and Zapier

- Complexity and learning curve differences

- Developing an automation course for podcasters

11. Other Software and Tools

- Notion for organizing workflow

- Scheduling with cal.com

- Sarah’s use of TidyCal for scheduling

- Cal.com’s features, including no-show fee and seamless integration

12. Recording and Editing Tools

- Joe uses Riverside for recording

- Recommends Descript for solo shows editing

- Utilizing Logic Pro for audio processing and preproduction strategies

13. Social Media and Promotion Strategies

- Joe’s preference for creating platform-specific content

- Effective short-form content creation

- Coca Cola’s branding strategy as a model

- Limited reliance on social media posts for promotion

14. Audience Engagement Insights

- Tailoring content to audience’s current context

- Differentiating between spontaneous engagement and long-form content

15. Editing Workflow and Show Details

- Joe’s three shows: audio and video, strictly audio, technical interviews

- Efficient workflows to minimize editing costs and time

- Strong preference for solo episodes

16. Preproduction and Preshow Workflow

- Automation of processes with Google Docs templates

- Breakdown of episodes into a narrative structure

17. Postproduction and Completion Tasks

- Use of Notion for guest management and summarizing interviews

- Incorporation of AI tools for refining takeaways and personal notes

18. Closing and Thanks

- Sarah’s wrap-up and thanks to Joe and Lynette

- Joe confirming community participation and willingness to respond to questions

- Exchange of thanks and goodbyes.

❓ Questions

Certainly! Here are ten discussion questions based on the episode titled "Joe" of the "Frugalpreneur" podcast:

1. Guest Collaboration for Promotion:

- What strategies do you think are most effective in encouraging guests to promote the podcast episode they were featured on?

2. Unique Storytelling:

- How can podcast hosts extract unique stories from their guests to make episodes more compelling and promote easy sharing by the guests?

3. Podcast Editing Tools:

- What are the advantages and disadvantages of using tools like Descript for editing solo shows compared to hiring a professional editor?

4. Automation Challenges:

- How can new podcasters overcome the steep learning curve associated with tools like Make, and what are some key benefits once they do?

5. Scheduling Software Preferences:

- What features would you prioritize when choosing scheduling software for podcast interviews, and how do tools like Cal.com and TidyCal compare?

6. Audio vs. Video Production:

- What are the key considerations for deciding whether to produce a podcast in audio-only format versus incorporating video?

7. Social Media Promotion:

- Based on Joe’s approach, how can podcasters effectively use social media to maintain audience engagement without relying heavily on promoting every episode?

8. Preproduction Importance:

- How can extensive preproduction, similar to Joe’s method, impact the overall quality and efficiency of producing a podcast?

9. Interview Structure:

- What are the benefits and potential drawbacks of breaking down podcast episodes into a structured format (setup, conflict, resolution) compared to a more segmented approach?

10. Automation in Podcast Workflow:

- How can integrating automation tools like Zapier or Make with platforms like Notion enhance the organization and efficiency of podcast tasks?

These discussion questions aim to delve into various aspects of podcasting methods and tools discussed in the episode, encouraging a deeper exploration of the topics covered.

Resources

Joe Casabona

Follow the Frugalpreneur:

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Join the Free Community:

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Get Your Podcast Audited:

https://www.ampmypod.com/audit

💡 Guest bio

Mickie Kennedy stumbled into the world of PR and marketing while finishing up a poetry degree 27 years ago. After realizing that waiting tables and writing poetry was not sustainable, he transitioned into PR and founded eReleases, a PR service that helps businesses get their news to the media. His background in writing and creativity has helped him succeed in the PR world, and he continues to help businesses share their stories with the world.

ℹ️ Introduction

Welcome to another episode of Frugalpreneur, where we uncover cost-effective strategies for entrepreneurs and small businesses to thrive. In this episode, we have the pleasure of speaking with Mickie Kennedy, the expert behind ereleases, about the power of strategic press releases. Mickie emphasizes the importance of incorporating AI into workflow to stay competitive in the job market and shares invaluable PR tactics, including the success of curated press releases and personal storytelling. He also offers an hour-long masterclass on strategic releases and highlights the cost-effectiveness of 6 to 8 press releases compared to hiring a PR firm. Get ready to learn how to harness the impact of press releases without breaking the bank in this insightful conversation with Mickie Kennedy.

📚 Timestamped overview

00:00 Journalists write varied stories with data analysis.

04:55 Launched small business-focused PR service in 1998.

08:57 Journalists find 3rd Newswire too time-consuming.

11:06 Press releases syndication for website logo display.

13:02 Earned media drives emotional response and trust.

18:21 Incorporate personal stories into press release content.

19:57 Entrepreneurs thrive on unique selling propositions.

24:49 Request 100 responses, showcase on website.

26:15 Knowing AI is crucial for future job success.

29:03 Curated content is effective for website incorporation.

32:05 Media coverage boosted pandemic restaurant support initiative.

36:00 Positive impact of product on company's profits.

39:09 Few news outlets afford lengthy, award-winning articles.

41:40 Avoid clipping services, instead monitor using Google.

44:50 Cost-effective social media promotion and special rates.

❇️ Key topics and bullets

Importance of AI in Workflow and Future Job Market

- Incorporating AI into workflow to stay competitive in the future job market

Strategic Press Releases

- The importance of strategic press releases despite the high failure rate

- A free hour-long masterclass on strategic releases at ereleases.com/plan

- Utilizing top 10 or 20 lists of podcasts as a PR tactic

- Predictions and curated press releases involving multiple industry perspectives

- The success of a PR initiative for the dining bond during the pandemic

Effective PR Strategies for Podcasts

- Using ereleases for moving features over their network

- Avoiding copycat press release strategies

- Personal storytelling as an effective PR strategy for podcasters

- Highlighting unique selling propositions for startups

- Conducting surveys for statistical relevance and press release recognition

Crafting Compelling Press Releases

- Effective distribution strategies for press releases

- Utilizing use case studies and statistics to engage journalists

- Tracking media coverage through Google news and web searches

- Discouraging the use of clipping services and recommending efficient tracking methods

Mickie Kennedy’s Journey in PR and ereleases

- How Mickey Kennedy entered the PR industry

- The inception and growth of ereleases

- The importance of storytelling in press releases

- Recommendations on press release distribution services

Press Release Distribution and Impact

- The importance of targeted distribution over mass spamming

- The impact of PR Newswire and Business Wire in reaching journalists

- The effectiveness of a strategic PR campaign for getting press releases picked up

Cost-Effectiveness of Press Releases

- Comparison of cost-effectiveness of doing 6 to 8 releases versus hiring a PR firm

- The discounted new customer special for purchasing press release packages

- The potential cost of hiring a PR firm for fewer releases

Tracking Media Coverage

- Utilizing Google alerts and conducting searches with date parameters for comprehensive tracking

❓ Questions

1. How can incorporating AI into workflow help entrepreneurs and small businesses stay competitive in the future job market, as suggested by Mickie Kennedy?

2. Mickie Kennedy talks about the strategic importance of press releases, focusing on the 3% that work. What are your thoughts on the effectiveness of this approach for entrepreneurs?

3. How can creating top 10 or 20 lists of podcasts in a genre be leveraged as a PR tactic for podcasters, as suggested by Kennedy?

4. Mickie Kennedy emphasizes the value of personal storytelling in press releases. How can this approach humanize businesses and attract attention, particularly in the context of small businesses and startups?

5. In what ways can startups effectively highlight their unique selling proposition to differentiate themselves from competitors and generate buzz, as recommended by Kennedy?

6. Mickie Kennedy discusses the effectiveness of conducting surveys for press release recognition. How can this strategy help in building authority and attracting media attention for small businesses and entrepreneurs?

7. What are the key insights gained from Mickie Kennedy's advice on distributing press releases, particularly in relation to targeting trade publications for new hire announcements and avoiding newswire fees?

8. Mickie Kennedy highlights the importance of tracking media coverage efficiently. What are your thoughts on the recommended methods of monitoring traffic, asking inquiries, and using Google hacks for this purpose?

9. How can Mickie Kennedy's experience in building a successful press release distribution service be leveraged as inspiration for aspiring small business owners and entrepreneurs?

10. How do Mickie Kennedy's cost-effective strategies for press release distribution and the effectiveness of doing 6 to 8 releases compare to traditional PR firm costs, and what impact can this have on small businesses and entrepreneurs?

Resources:

https://www.ereleases.com/plan/

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Guest Bio

Steve Wallace is a seasoned sales professional and Chief Revenue Officer at Maverick App. With a background in insurance sales and a knack for outbound prospecting, Steve has honed his skills in building a book of business from scratch. Today, he focuses on training other sales agents and elevating their careers through effective business development strategies.

Episode Overview

Are you ready to take your sales game to the next level? In our latest podcast episode, we sit down with Steve Wallace, a bootstrapped entrepreneur who has successfully built his business from scratch and climbed the ranks to become a Chief Revenue Officer.

Steve shares his journey, the challenges he faced, and the tools and strategies that helped him succeed. From mastering outbound prospecting to leveraging free and inexpensive tools like Calendly and LinkedIn Sales Navigator, Steve's story is packed with actionable insights that you can apply to your own business.

One of the key takeaways from this episode is the importance of reinvesting in your business. Steve consistently allocated 3-10% of his gross revenue towards business development, allowing him to gradually upgrade his tools and systems for better efficiency and productivity.

Don't miss out on these valuable insights. Listen to the full episode now and discover how you can implement these strategies to grow your business.

Episode Highlights:

1. The Challenge of Churning:

Steve explains the concept of churning in the insurance industry and why it’s essential to avoid it. Learn how he navigated this challenge and built a new book of business from scratch.

2. Becoming a Prospecting Monster:

Discover how Steve became an expert in outbound prospecting and the importance of combining quality, consistency, and persistency to find clients.

3. Leveraging Free and Inexpensive Tools:

Steve shares his journey from using free tools like Calendly to investing in paid versions and other business development tools like LinkedIn Sales Navigator and Maverick App. Understand the importance of allocating a percentage of your revenue towards business development.

4. Transition to Training:

After achieving success in sales, Steve felt the entrepreneurial itch and transitioned to training other agents. Learn about his role as Chief Revenue Officer at Maverick App and how he helps elevate other sales professionals.

Key Takeaways:

1. Avoid Churning: Understand the pitfalls of churning and why building a new book of business is essential for long-term success.

2. Invest in Tools: Utilize free and inexpensive tools initially, but be prepared to invest in more advanced tools as your business grows.

3. Allocate Revenue for Growth: Dedicate 3-10% of your gross revenue towards business development to ensure continuous growth and improvement.

4. Training and Mentorship: The value of training and mentoring others in your industry can lead to new opportunities and professional growth

Resources

https://maverickapp.io/

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💬 Show Notes

Guest Bio

Marcus Higgs is a former high school English teacher turned transformational coach. With a background in teaching across South Korea, Spain, Thailand, and Saudi Arabia, Marcus brings a wealth of experience in education and personal development. Now based in the Bahamas, Marcus focuses on empowering parents to connect with their preteens during critical developmental stages to foster a strong sense of identity and resilience in the digital age.

Episode Highlights:

1. From Classroom to Coaching:

Marcus shares their journey from being a high school teacher to becoming a transformational coach. Learn how their international teaching experience shaped their approach to personal development and why they decided to focus on working with parents and preteens.

2. The Importance of Parental Support:

Inspired by Mister Rogers' philosophy, Marcus emphasizes the crucial role parents play in their children's development. Discover how empowering parents can transform the lives of preteens, especially during the pivotal stage of identity formation.

3. Bootstrapping the Business:

Marcus discusses the challenges and strategies of bootstrapping their coaching business. From creating content to leveraging virtual assistants and amplifying their message through podcasts, get practical tips on how to grow a business on a budget.

4. Finding Your Tribe:

One of Marcus' biggest successes is finding a community of like-minded entrepreneurs. Learn how surrounding yourself with people who share your values and goals can provide momentum and support in your entrepreneurial journey.

5. Leveraging Technology:

Explore how Marcus utilizes tools like ChatGPT and UpCoach to streamline their workflow, create compelling content, and repurpose it across different channels. Understand the importance of automation and efficiency in maintaining a consistent online presence.

6. Workshops for Parents:

Marcus introduces two upcoming workshops aimed at helping parents navigate the challenges of raising preteens in the digital age. The workshops focus on mapping family virtues and values and nurturing preteens' potential amidst technological distractions.

Key Takeaways:

Empowerment Through Education: Marcus' journey highlights the importance of continuous learning and adapting your skills to new ventures.

Community Support: Building a network of supportive peers can significantly impact your business's success and provide valuable insights and encouragement.

Utilize Technology: Leveraging tools and automation can help streamline your business processes and amplify your message effectively.

Overview

In our latest podcast episode, we had the pleasure of speaking with a former high school English language arts teacher who has a wealth of experience teaching 9th and 12th graders in diverse locations such as South Korea, Spain, Thailand, and Saudi Arabia. This episode is a treasure trove of insights into transformational coaching, the importance of parent-child communication, and the entrepreneurial journey of bootstrapping a business.

Our guest shared their journey of transitioning from the classroom to becoming a transformational coach, driven by the desire to support their aging parents in the Bahamas while continuing to help children. Inspired by the wisdom of Mister Rogers, who famously said, "If you want to help the kids, support the parents," our guest decided to focus on personal development for parents. This approach leverages the developmental stage of their preteen children to instill empowering stories of identity before the influence of social media takes hold.

One of the key takeaways from this episode is the importance of communication between parents and their children. Our guest emphasizes that the preteen years are a critical time when children are forming their identity and understanding of the world. By teaching parents how to communicate effectively with their children, they can foster a stronger connection and navigate this transformational period with joy and understanding.

In addition to their coaching work, our guest shared valuable insights into their entrepreneurial journey. They highlighted the challenges of creating and amplifying content, and the strategies they used to overcome them. By appearing on podcasts and finding a virtual assistant from the Philippines, they were able to amplify their message and focus on their strengths. This approach not only saved time but also allowed them to connect with a broader audience.

Finding a supportive community, or "tribe," was another crucial aspect of their success. Our guest emphasized the importance of surrounding oneself with like-minded entrepreneurs who share similar values and goals. This sense of community provides encouragement and momentum, which are essential for any entrepreneurial journey.

One of the most impactful pieces of advice from this episode is the value of mentorship. Our guest candidly shared their regret of not utilizing their coach enough. They stressed that having a mentor who has already navigated the path can save a lot of heartache and missteps.

For those looking to dive deeper into the topics discussed, our guest offers two workshops this summer: "Mapping Your Family's Virtues and Values" and "Nurturing Your Preteen's Potential in the Digital Age." These workshops aim to help parents build a strong sense of identity within their families and navigate the challenges of modern technology.

Tune in to this enlightening episode to gain practical tips on transformational coaching, effective communication with preteens, and strategies for bootstrapping your business. Whether you're a parent or an entrepreneur, this episode is packed with valuable insights that you won't want to miss

Relevant Links

http://marcushiggs.com

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💬 Show Notes

About Stuart Morris

Stuart Morris is a neurodivergent serial entrepreneur, tech inventor, TEDx speaker, and the CEO of the world's leading celebrancy training business. Stuart's journey from a disruptive school kid to a successful entrepreneur is nothing short of inspiring. He has a knack for turning challenges into opportunities and has built multiple successful businesses, including a celebrancy training company that has revolutionized the way people experience weddings and funerals.

About the Episode

Join us as we delve into the fascinating world of celebrancy with Stuart Morris. Discover what it means to be a celebrant and how Stuart's company is transforming the industry by training individuals to create truly memorable ceremonies. Stuart shares his entrepreneurial journey, from his early struggles with ADHD, dyslexia, and autism to building a thriving business empire. Learn how he turned a health setback into an opportunity to start a new venture and why he believes in building businesses that serve both personal dreams and community needs.

We also explore the challenges and rewards of being a neurodivergent entrepreneur. Stuart offers invaluable insights into managing a team, the importance of hiring complementary skills, and the delicate balance of relinquishing control to foster business growth. His story is a testament to resilience, innovation, and the power of a positive attitude.

🎧 What You'll Learn:

1. **The Role of a Celebrant**: Understand the difference between a celebrant and an officiant, and how celebrancy can make ceremonies more personal and meaningful.

2. **Entrepreneurial Journey**: Follow Stuart's path from tech industry layoffs to building a successful celebrancy training business.

3. **Neurodivergent Challenges**: Gain insights into the unique challenges and strengths of neurodivergent entrepreneurs.

4. **Team Building**: Learn the importance of hiring people who complement your skills and the art of relinquishing control for business growth.

5. **Legacy and Impact**: Discover how Stuart's business is making a significant impact on people's lives through better funeral and wedding experiences.

6. **Personal Resilience**: Hear Stuart's incredible story of surviving a severe neck injury and how it shaped his outlook on life and business.

Resources

oneinamillionlife.com/frugal

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Guest Bio

A former educator and now entrepreneur, Alisa is on a mission to help self-employed individuals and small business owners unlock substantial financial relief through the Self-Employed Tax Credit (SETC) program. You deserve to know how you can claim up to $32,220 in tax credits from 2020 and 2021.

Episode Highlights:

1. From the Classroom to the Business World:

Our guest shares their inspiring journey from the education sector to the entrepreneurial world. Frustrated by the limitations and red tape of the school system, they decided to take control of their destiny and make a difference in their community on their own terms. Starting with a successful tutoring company, they built a business from scratch and eventually sold it to explore new ventures.

2. The Airbnb Adventure:

After the success of the tutoring business, our guest ventured into the Airbnb market. This new chapter in their entrepreneurial journey provided valuable lessons in adaptability and customer service. The flexibility of managing Airbnb properties allowed them to retire early and relocate to Mexico, where they continued to pursue their passion for entrepreneurship.

3. Mastering Marketing:

With a wealth of experience under their belt, our guest found their true calling in marketing. By helping small businesses grow, they leveraged their skills and knowledge to make a significant impact. The episode delves into the nitty-gritty of bootstrapping a marketing business, from manually scraping contact lists to leveraging networking and freelance platforms like Fiverr and Upwork.

4. The Power of the Self-Employment Tax Credit:

One of the game-changing insights shared in this episode is the discovery of the self-employment tax credit. This often-overlooked funding resource can provide a much-needed financial boost for small business owners. Our guest explains how they utilized this credit to reinvest in their ventures, significantly enhancing their business's growth and capacity.

Key Takeaways:

Embrace Constraints as Opportunities: Our guest's journey exemplifies how constraints can be turned into stepping stones for success. By embracing challenges and thinking creatively, they were able to build multiple successful businesses.

The Importance of Networking: From attending events to leveraging freelance platforms, networking played a crucial role in their entrepreneurial journey. Building a solid network opened doors to new opportunities and long-lasting client relationships.

Utilize Available Resources: The self-employment tax credit is a valuable resource that many entrepreneurs overlook. Understanding and leveraging such resources can provide a significant financial boost and help reinvest in your business.

Resources

mygovrefunds.com

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💡 Summary: Our guest, a seasoned entrepreneur with 20+ years of self-employment, shares invaluable lessons on financial planning and asset management, particularly for women business owners. Discover how they used personal savings and a home equity loan to get started!

💬 Key Takeaway: Minimizing overhead and avoiding unnecessary debt are crucial strategies for any startup. Learn how our guest kept costs low and maximized efficiency, leading to a successful bootstrap business.

🚀 Chapter Highlights:

- Overcoming challenges of using personal savings & home equity loans

- The importance of credible mentorship

- The pitfalls of ineffective DIY training programs

- Strategies for frugal spending & financial planning

🏠 Bootstrapping Tips:

- Keep overhead low: Work from home, avoid unnecessary expenses

- Avoid debt: Personal savings > loans to reduce stress

- Bartering: Trade skills/services to keep costs down

💼 Lessons Learned:

- Mistakes: Investing too much in ineffective DIY training programs

- Successes: Low overhead, strategic spending, and reinvesting profits back into the business

📈 Expert Advice: Build up cash reserves before starting a business. Think like a squirrel with your money! And always be discerning about where you invest your funds.

🤝 Mentorship Matters: Finding a credible mentor or coach early on can shorten your learning curve and significantly impact your business’s success. Do your homework and ensure they have good testimonials!

🌟 Free Resources: Visit wealthcoachforwomen.com/pod for a package of tools to help in your business journey. Plus, schedule a free 30-minute consultation for personalized advice!

🎧 Listen Now: Tune into this episode packed with practical advice, real-world experiences, and actionable insights to help you grow your own bootstrap business. Don’t miss it! #Entrepreneurship #BusinessTips #Frugalpreneur

Highlight Timestamps

(00:35 - 01:29) Entrepreneur's Journey to Financial Planning

(05:18 - 05:50) The Importance of Business Mentors

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From launching my own gym business at the age of 19 to scaling it into a thriving 6,000 square foot facility with over 300 active members and an accomplished team of 8 members, my journey in the fitness industry has been one of relentless growth and innovation.

Driven by a commitment to excellence, I've honed my skills not only in gym management but also in business coaching and marketing strategy. My podcast on business coaching soared to the top 3% globally, providing invaluable insights to aspiring entrepreneurs and established business owners alike.

With a background in outbound marketing, I've specialized in building and coaching teams to implement highly effective outbound systems, particularly on LinkedIn and email platforms. My expertise lies in harnessing the power of these channels to drive client acquisition, engagement, and revenue growth.

Currently, I'm privileged to lead client success and business development efforts at Fitness Revolution, a leading coaching and consulting agency dedicated to empowering fitness business owners to achieve their fullest potential. Through strategic guidance, tailored coaching, and innovative solutions, we're revolutionizing the fitness industry one business at a time

About the Episode

What if you could transform your passion into a thriving business by the age of 19? Join us as we sit down with Justin Hanover, an entrepreneur who successfully navigated his way from a mobile personal training service to owning his own gym. Justin shares his inspiring story of perseverance and strategic thinking. We unpack key outbound marketing strategies like social media, email, cold calling, and direct mailing that played a crucial role in his journey to success.

But that's not all! We uncover the art of personalized marketing and building genuine relationships that don’t come off as overly salesy. Learn from real-life examples, including an SEO client who uses curiosity-driven questions to engage potential customers. We stress the balance between consistency and volume in outreach efforts, and how businesses with a relatable human front can make a significant impact. Discover the realities of social media reach and the strategic use of paid promotions to effectively engage your target market.

Lastly, we dive into the challenges of marketing on social platforms and the importance of driving traffic to your own website. With social media ads becoming increasingly inefficient and expensive, we explore creative strategies to capture attention and engage potential customers. Drawing inspiration from marketing legends like PT Barnum, we emphasize the need to grab attention before winning over customers. Whether you’re in the fitness industry or another field, this episode is packed with actionable insights and resources to help you grow your business. Connect with Justin Hanover for more in-depth discussions and personal engagement tips.

🎧 What You'll Learn:

1. **Mindset and Perseverance**: Discover the mindset shifts and perseverance that propelled Justin forward in his journey.

2. **Outbound Marketing Strategies**: Learn how to effectively use social media, email, cold calling, and direct mailing to build brand awareness and attract new clients.

3. **Personalized Marketing**: Understand the importance of building genuine connections without being overly salesy.

4. **Challenges and Solutions**: Navigate the complexities of marketing on social platforms and the importance of driving traffic to your own website.

5. **Creative Approaches**: Draw inspiration from marketing legends like PT Barnum and learn creative tactics to capture attention and win over customers.

6. **Trends and Resources**: Stay ahead of the curve with the latest marketing trends in the fitness industry, featuring valuable resources and tips from Fitness Revolution.

🔍 Episode Highlights:

- Justin's entrepreneurial journey and transition from mobile trainer to gym owner.

- Effective approaches to initiating conversations and building relationships.

- Challenges and strategies for business marketing on social platforms.

- Creative marketing tactics and the importance of a robust outbound marketing system.

- Insights on marketing trends and ways to connect with Justin for further guidance.

💡 Key Takeaway:

Building a successful fitness business requires a blend of strategic outbound marketing, genuine personal connections, and creative approaches to capturing your audience's attention. Don't miss out on these valuable insights from Justin Hanover!

Timestamped Highlights

(04:53 - 06:11) Outbound Marketing Strategies Explained

(15:01 - 16:15) Effective Sales Conversation Strategies

(18:22 - 19:43) Effectiveness of Digital Advertising Amid Changes

Descriptive Timestamps

(00:00) Entrepreneurship and Outbound Marketing Strategies

Entrepreneur Justin Hanover shares his journey in the fitness industry, emphasizing mindset, perseverance, and outbound marketing strategies.

(13:31) Personalized Marketing and Building Relationships

Effective outreach involves non-aggressive approaches, personal connection, and strategic use of social media promotions.

(17:26) Effective Marketing Strategies and Ownership

Business marketing on social platforms requires a robust outbound system, targeting the right audience with creative messaging.

(24:26) Marketing Trends and Personal Connections

Outbound marketing strategies in the fitness industry, connecting personally on social media, and the importance of networking.

Resources Mentioned:

https://frnation.com/

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