Fitt Insider

Function Acquires SuppCo, Strava Tracks Recovery, PCOS Gets Renamed


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May 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Strava adds physical therapy as dedicated activity type for 195M+ users, expanding from workout logging into movement, recovery, and long-term health
  • Polycystic Ovary Syndrome renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) by 50+ medical organizations to reflect hormonal and metabolic impacts affecting 170M+ women
  • Function acquires SuppCo adding supplement verification to $2.5B platform combining bloodwork, at-home labs, and preventative scans with AI health intelligence

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Fitt InsiderBy Joe Vennare

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