Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Funnels Don't Build Businesses: Here's What Does

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***


 
Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
  • (00:00) - Intro
  • (03:23) - Facebook funnel's story
  • (08:46) - The difference between a funnel business approach and a real business
  • (10:24) - The importance of the backend in a business
  • (16:27) - The weaknesses of the influencer model
  • (21:18) - The 5 Lightbulbs Framework
  • (28:00) - How to implement the framework
  • (32:59) - What is a good argument to sell your product?
  • (39:18) - How to spot the right claim?
  • (44:03) - The claim-proof model
  • (54:05) - Summary
  • (56:04) - Billy's top 3 resources


    • ***

    → Buy my book: book.stfo.io
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    Finally...

    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding
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