Most B2B companies treat customers as an audience. The best ones treat them as a growth channel.

In this episode, I'm joined by Gal Biran, Founder & CEO of Base to unpack what it looks like when customers become your most powerful GTM lever, helping you market, sell, and onboard at scale.

We go deep on:

• Why the walls between CS, sales, and marketing are collapsing, and what fills the gap.
• How Base's acquisition of Everafter shaped their vision for AI-powered customer programs.
• Why your customers are your most underutilised influencers, and how to activate them.
• What "scaled intimacy" actually means in the age of AI agents

If you run a CS team, lead revenue, or are thinking about how AI reshapes the customer relationship, this one is worth your full attention.