Our next guest is a legacy cannabis entrepreneur. Serving California and Michigan recreational cannabis markets, he is here to tell us about a recently launched cannabis brand that they say “gives customers a sweet escape in the form of aptly-named vapes, edibles, flowers, prerolls, and concentrates.”

Gelato Canna Co. is not even a year old and has already landed its product line of vapes, edibles, concentrate, pre-rolls, and flowers in over 400 cannabis dispensaries throughout California and Michigan, with the bulk of its presence in the Golden State. They have yet to take a single investment dollar and hit their first million-dollar month in October at their eponymous Lake Elsinore store.

A distinctive aspect of Gelato’s founders is that they followed and understood the simple laws of offer and demand. In the midst of the hype, even while they were succeeding in the vaping segment, they got into concentrates. Now, once again ahead of the curve in market trends, they circle back to the basics. They went into premium flowers, which are not what they used to be.

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