Today we’re diving into why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

Our guest, Dr. Geoff Smart, is the Chairman and Founder of ghSMART, a leadership advisory firm specializing in helping companies make high-impact hiring and leadership decisions. With over $100 million in revenue, ghSMART’s hiring strategies are in high demand because they deliver results.

If you’ve ever wondered, “Who is the world’s expert on hiring?”—just ask ChatGPT, and Geoff Smart’s name will surely come up. He’s the New York Times bestselling author of Who, Leadocracy, and Power Score: Your Formula for Leadership Success.

Geoff’s mission is to help leaders amplify their positive impact on the world. His expertise has been featured in The Wall Street Journal and BusinessWeek, and he’s a regular contributor to Psychology Today.

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