Geoffrey Young is the newest Director of Beef + Lamb NZ, after being elected to the Southern South Island Ward last week. He is a farmer but has spent a lot of time over the years on the road, travelling to meetings - leading Federated Farmers Southland, and most recently, getting vocal in the Ground Swell choir.

Today we are hearing a bit more about the man behind the name. He has tramped the boards on stages around the South in the past, doing a bit of singing and acting, and is now about to step into the bright lights of the Beef + Lamb boardroom.