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What the heck is Geographic Farming and how can it make you a lot of money?

Janine Sasso, a successful real estate agent and author, joins me to discuss this very effective sales strategy for every real estate agent. Janine emphasizes the importance of being a hyper local agent, focusing on geographic farming, and building relationships through direct mail and events. She also discusses the challenges agents face today, including distractions from technology and the need for genuine human connections. Janine provides insights on how to effectively target neighborhoods, budget for marketing, and integrate traditional methods with modern technology to achieve success in real estate sales.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.