George Mumford is a highly sought-after mindfulness and performance coach, renowned for his transformative work with elite athletes—including legends like Michael Jordan and Kobe Bryant. As the author of "Unlocked" and "The Mindful Athlete: Secrets to Pure Performance," George blends wisdom, curiosity, compassion, and selfless service to unlock the divine spark in every human being. With a captivating personal story that spans addiction recovery, close friendships with icons such as Julius Erving (Dr. J), and decades of coaching at the championship level, George’s teachings have changed countless lives both on and off the court.

 Takeaways

Pure Performance Is About Presence: The highest level of achievement, or "pure performance," is found when you perform an activity solely for the love and authenticity of the moment—expressing your true self rather than focusing on external outcomes.

Unlocking Potential Requires Letting Go: Growth and progress come from giving yourself permission to make mistakes, learning from them, and then letting them go so you can move forward—true freedom comes from self-acceptance and self-regulation.

Leadership Is Empowerment: Great leaders, like Michael Jordan after working with George, learn to meet people where they are, inspire them to grow, and give others a meaningful say in the mission, shifting from control to collective ownership.

 Sound Bites

“Elite performers are unlocked by their hunger for growth—the willingness to embrace discomfort and uncertainty is what propels them to the next level.”

“Creating space between stimulus and response is the heart of emotional intelligence; it unlocks the freedom to choose your attitude and actions.”

“You don’t need to be perfect to make progress—mistakes are just feedback. The key is to make the next play and stay present.”

Quote from Mick: “Unlocked has changed my life. It’s literally a book that I reference at least three to four times a week... we have unlocked sessions where we talk through things as a group and as a team—because what one person is struggling with is probably something someone else is going through.”

Connect & Discover George:

Instagram: https://www.instagram.com/george.mumford/

LinkedIn: https://www.linkedin.com/in/george-mumford/

Facebook: https://www.facebook.com/search/top?q=george%20mumford

Website: https://georgemumford.com/

Book: Unlocked: Embrace Your Greatness, Find the Flow, Discover Success

 

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