Ditching Hourly

Geraldine Carter - Melting The Pyramid

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Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model.

  • (00:00) - Introduction and Guest Welcome
  • (00:34) - Defining 'Melting the Pyramid'
  • (04:38) - Transitioning Business Models
  • (08:54) - Challenges and Key Changes
  • (14:00) - New Program Structure and Benefits
  • (24:41) - Launch Phase and Simplification
  • (27:52) - Navigating the Launch Transition
  • (28:36) - Managing High-Touch Programs
  • (29:33) - Prioritizing VIP Clients
  • (31:10) - Finalizing the Launch
  • (33:06) - Subscription Model Insights
  • (34:50) - Building the Community
  • (37:50) - Efficiency and Scalability
  • (42:46) - Handling Uncertainty and Risk
  • (50:04) - Adapting to Subscription Growth
  • (52:54) - Conclusion and Takeaways

    • Geraline's Bio

    Geraldine Carter helps overworked CPAs create the accounting firm and the life they have always wanted.

    Geraldine's Links

    • The website » https://geraldinecarter.com/
    • The podcast » https://www.businessstrategyforcpas.com/
    • The book » https://geraldinecarter.com/book
    • The community » https://geraldinecarter.com/peak-freedom

    ----

    Before you go!

    The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

    Hope to see you there!

    ...more
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    Ditching HourlyBy Jonathan Stark
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