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Steve Wilson  and Tracy Reis from Syniti join Sam and I to record this episode of Get Amplified. 

It is no wonder Syniti is enjoying such success and has attrition rates of <5%. This is a masterclass in building great culture. As you will hear - being kind - does not mean being ‘soft’ tough conversations and accountability are front and centre. 

But it is about EVERYONE being kind and EVERYONE being the keeper of the culture.

Thank you Steve and Tracy for giving Sam and I such a thought provoking insight into Syniti. How you are scaling your culture is inspirational! 

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Jed Ayres joins Sam and Vic to cover 3 hot topics - all on transformation:

- hardware to software 
- CMO to CEO 
- successfully taking an EMEA built company into the US market 

Three big topics covered beautifully through Jed's art of story telling. We also find out Jed, Sam and Vicky have more in common than they realise - as Sam put's it so articulately - from tech to spuds! 

It's a wild ride not to be missed - we hope you enjoy listening as much as we did recording.

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We would love you to follow us on LinkedIn! 

https://www.linkedin.com/company/amplified-group/

Send us Fan Mail

What does the future of work actually look like and are we designing it, or just reacting to it?

This is a slightly different Get Amplified episode - Gabe Barrett former CIO of Abellio Group, a leader whose career spans consulting, cybersecurity, and leading technology at one of the UK’s largest transport organisations, joins Sam and Vic for a thought provoking conversation.

And we go deep!

From misaligned purpose inside organisations to the realities of hybrid working, Gabe challenges some of the biggest assumptions we’re all still holding onto about how work should work.

We get into:

• Why most organisations say people matter, but don’t act like it 
• What misaligned purpose really looks like (and the chaos it creates) 
• The shift from being driven by technology to being fuelled by it 
• Why the future of work is less about structure and more about behaviour 
• And what truly defines a team (hint: it’s not just a group of people working together) 

There’s a brilliant thread running through this episode: the future isn’t fixed. It’s being shaped right now, by the choices leaders make about what they value, measure, and reward.

If you’re thinking about hybrid working, culture, or how to actually get teams pulling in the same direction, this one will get you thinking.

You can find an overview of the Team Speed Check we mention here 

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What does it actually take to go 17x faster as a business?

Spoiler: it’s not more people, more pressure, or another “quick fix” process.

In this episode of #GetAmplified Sam grills Vic on what really happens when you shift from a collection of teams to a true team of teams. The kind where silos disappear, priorities are crystal clear, and everyone’s pulling in the same direction (without needing another 3-hour alignment meeting).

We talk about:

•  Why most teams feel busy but still move too slowly 
•  What changes when you align around a shared goal (properly, not just on a slide) 
•  How trust, clarity, and simplicity unlock serious speed 
•  And what “17x faster” actually looks like in the real world 

We talk through the six critical questions needed for leadership teams to align on. Vic shares how to create a common language for culture throughout the organisation and introduces the TeamX Champion Train the Trainer program.

We also touch on the importance of  hiring team players as the organisation scales.

There are so many practical elements in this podcast we hope it helps!

You can find the 6 critical questions here  

Build Team of Teams - Amplified Group

Video for the Ideal Team Player 

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Just how different is team experience in EMEA vs the US?

In this episode of Get Amplified, we sit down with Richard Jackson former Sales VP at Citrix and NVIDIA, a leader who’s built and scaled sales teams across the UK, Europe, the US, and globally, to dig deeper.

From “coin-operated” sales cultures to radically different channel dynamics, Richard shares what actually changes when you cross the Atlantic, and what leaders often get wrong when they assume one playbook fits all.

We get into:

• Why alignment becomes harder (and more important) the bigger and more distributed your team gets 
• The cultural differences that shape how teams sell, collaborate, and perform 
• What breaks when teams stop talking, and how to fix it 
• Lessons from scaling teams at companies like NVIDIA and Citrix
• And the leadership habits that actually create high-performing teams anywhere in the world 

It’s part global leadership masterclass, part reality check, with some brilliant stories along the way (including how a broken US region got turned around through one simple shift: getting people in a room and actually talking).

If you’re leading across regions, or trying to get your team truly aligned, this one will hit home.

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In this episode of Get Amplified, we’re joined by Alan Barber, a leader who’s spent decades building and scaling high-performing teams at companies like VMware, Hewlett-Packard, and Mercury Interactive.

And right from the start, he says something that sticks in our mind:

Looking after your people isn’t part of the job… it is the job.

This episode goes deep into what great team experience actually looks like in practice, and why it’s the difference between teams that just “do the job” and teams that go the extra mile for each other (and their customers).

We get into:

• Why customer experience is only ever as strong as team experience 
• What happens when trust, support, and challenge are out of balance 
• How the best teams create a “family” feel, without losing performance edge 
• The link between employee NPS, customer NPS, and real business results 
• And why there’s no magic fix - it’s the combination of culture, operating model, and strategy 

Alan also shares brilliant real-world stories from teams where everything clicked (where people step in to help each other without being asked), to environments where politics and top-down decisions gnawed away at performance.

It’s honest, practical, and a great reminder that high performance isn’t about pushing harder, it’s about creating the environment where people want to give their best.

If you’re trying to build a team that doesn’t just work, but works together, this one’s essential listening.

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Hi this is Vicky and I haven't been this excited about technology since I used to demonstrate Application Publishing 21 years ago!

So I apologise for my enthusiasm on this episode of Get Amplified where Sam and I are joined by David O ‘Hara from Beaconforce to chat about their innovative employee engagement app and why intrinsic motivation and trust are the critical leading indicators of sustainable business and how Beaconforce helps measure them in real time.

Think of it as your 'Fitbit' for employee engagement and you start to realise how this deep listening tool enables the agility in your business you have been missing! Especially in the new remote working world we find ourselves in.

You can find out why Gartner recommended Beaconforce to Toyota and just how critical it has become to their business here

If you would like to book a quick demo, we would love to show you! https://calendly.com/amplifiedgroup-vicky/30min

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Duncan joins Sam and Vic to share how he stays true to himself and why he is a purpose driven leader but we don't just cover this. Duncan takes leadership to another level, he talks passionately about the importance of diversity, equality and inclusion and shares why intrinsic motivation is so critical to his team.

We also hear first hand  the big hairy audacious goals he has set himself, having recently joined the board of techUK. Prepare to be inspired, we certainly were!!

Here is the link for the video Duncan refers to from Dan Pink
https://www.youtube.com/watch?v=u6XAPnuFjJc
 

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What can you really learn from leading through hyper-growth, not once, but three times?

In this episode of Get Amplified, we’re joined by Lewis Gee, who’s held senior sales leadership roles at Citrix, VMware, and ServiceNow during their most intense hyper-growth phases.

Lewis shares what it was really like working under different founding leadership styles, and how (or if) those organisations stayed true to their original purpose as they scaled at pace.

We get into:

• What actually changes as companies move through hyper-growth 
• The leadership behaviours that help teams scale and the ones that break under pressure 
• Where organisations start to drift from their original purpose (and why it matters) 
• The common pitfalls that show up as growth accelerates 
• And the lessons sales leaders can take into their own teams right now 

There’s a strong EMEA lens throughout, making this especially relevant for regional leaders navigating the complexity of scaling across markets, but the leadership lessons are applicable globally.

This episode of Get Amplified is not to be missed for EMEA regional sales leaders and also Global sales leaders needing an insight into EMEA sales best practice.

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