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What does it actually take to go 17x faster as a business?

Spoiler: it’s not more people, more pressure, or another “quick fix” process.

In this episode of #GetAmplified Sam grills Vic on what really happens when you shift from a collection of teams to a true team of teams. The kind where silos disappear, priorities are crystal clear, and everyone’s pulling in the same direction (without needing another 3-hour alignment meeting).

We talk about:

•  Why most teams feel busy but still move too slowly 
•  What changes when you align around a shared goal (properly, not just on a slide) 
•  How trust, clarity, and simplicity unlock serious speed 
•  And what “17x faster” actually looks like in the real world 

We talk through the six critical questions needed for leadership teams to align on. Vic shares how to create a common language for culture throughout the organisation and introduces the TeamX Champion Train the Trainer program.

We also touch on the importance of  hiring team players as the organisation scales.

There are so many practical elements in this podcast we hope it helps!

You can find the 6 critical questions here  

Build Team of Teams - Amplified Group

Video for the Ideal Team Player 

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Just how different is team experience in EMEA vs the US?

In this episode of Get Amplified, we sit down with Richard Jackson former Sales VP at Citrix and NVIDIA, a leader who’s built and scaled sales teams across the UK, Europe, the US, and globally, to dig deeper.

From “coin-operated” sales cultures to radically different channel dynamics, Richard shares what actually changes when you cross the Atlantic, and what leaders often get wrong when they assume one playbook fits all.

We get into:

• Why alignment becomes harder (and more important) the bigger and more distributed your team gets 
• The cultural differences that shape how teams sell, collaborate, and perform 
• What breaks when teams stop talking, and how to fix it 
• Lessons from scaling teams at companies like NVIDIA and Citrix
• And the leadership habits that actually create high-performing teams anywhere in the world 

It’s part global leadership masterclass, part reality check, with some brilliant stories along the way (including how a broken US region got turned around through one simple shift: getting people in a room and actually talking).

If you’re leading across regions, or trying to get your team truly aligned, this one will hit home.

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In this episode of Get Amplified, we’re joined by Alan Barber, a leader who’s spent decades building and scaling high-performing teams at companies like VMware, Hewlett-Packard, and Mercury Interactive.

And right from the start, he says something that sticks in our mind:

Looking after your people isn’t part of the job… it is the job.

This episode goes deep into what great team experience actually looks like in practice, and why it’s the difference between teams that just “do the job” and teams that go the extra mile for each other (and their customers).

We get into:

• Why customer experience is only ever as strong as team experience 
• What happens when trust, support, and challenge are out of balance 
• How the best teams create a “family” feel, without losing performance edge 
• The link between employee NPS, customer NPS, and real business results 
• And why there’s no magic fix - it’s the combination of culture, operating model, and strategy 

Alan also shares brilliant real-world stories from teams where everything clicked (where people step in to help each other without being asked), to environments where politics and top-down decisions gnawed away at performance.

It’s honest, practical, and a great reminder that high performance isn’t about pushing harder, it’s about creating the environment where people want to give their best.

If you’re trying to build a team that doesn’t just work, but works together, this one’s essential listening.

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Hi this is Vicky and I haven't been this excited about technology since I used to demonstrate Application Publishing 21 years ago!

So I apologise for my enthusiasm on this episode of Get Amplified where Sam and I are joined by David O ‘Hara from Beaconforce to chat about their innovative employee engagement app and why intrinsic motivation and trust are the critical leading indicators of sustainable business and how Beaconforce helps measure them in real time.

Think of it as your 'Fitbit' for employee engagement and you start to realise how this deep listening tool enables the agility in your business you have been missing! Especially in the new remote working world we find ourselves in.

You can find out why Gartner recommended Beaconforce to Toyota and just how critical it has become to their business here

If you would like to book a quick demo, we would love to show you! https://calendly.com/amplifiedgroup-vicky/30min

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Duncan joins Sam and Vic to share how he stays true to himself and why he is a purpose driven leader but we don't just cover this. Duncan takes leadership to another level, he talks passionately about the importance of diversity, equality and inclusion and shares why intrinsic motivation is so critical to his team.

We also hear first hand  the big hairy audacious goals he has set himself, having recently joined the board of techUK. Prepare to be inspired, we certainly were!!

Here is the link for the video Duncan refers to from Dan Pink
https://www.youtube.com/watch?v=u6XAPnuFjJc
 

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What can you really learn from leading through hyper-growth, not once, but three times?

In this episode of Get Amplified, we’re joined by Lewis Gee, who’s held senior sales leadership roles at Citrix, VMware, and ServiceNow during their most intense hyper-growth phases.

Lewis shares what it was really like working under different founding leadership styles, and how (or if) those organisations stayed true to their original purpose as they scaled at pace.

We get into:

• What actually changes as companies move through hyper-growth 
• The leadership behaviours that help teams scale and the ones that break under pressure 
• Where organisations start to drift from their original purpose (and why it matters) 
• The common pitfalls that show up as growth accelerates 
• And the lessons sales leaders can take into their own teams right now 

There’s a strong EMEA lens throughout, making this especially relevant for regional leaders navigating the complexity of scaling across markets, but the leadership lessons are applicable globally.

This episode of Get Amplified is not to be missed for EMEA regional sales leaders and also Global sales leaders needing an insight into EMEA sales best practice.

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This podcast maybe just a 'chat' between friends, but there is no getting away from what is at the heart of Phoenix's success - it is it's people and culture with Sam as the driving force.

Sam shares with us, just how important it is to get the culture right, to create the caring and  trusting environment with clear purpose and vision  that enables  talent to grow and take on new responsibilities. How this  not only helps  with talent retention but is the secret behind their business success.

We  nearly called the episode the importance of having fun at work so that should give  you an idea of the tone of the podcast!   We hope you enjoy listening to it as much as we did recording it! The #GetAmplified Crew

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Dave Wright joins Sam and Vic to share his thoughts on how to drive innovation through teamwork. Hear Dave's fascinating career story that has landed him in such an exciting role.

Dave gives us a valuable insight into  why no idea is a bad idea because you never know the future and why asking 'why' is the most important question.

It wouldn't be an Get Amplified podcast if we didn't touch on the importance of trust  - We learn why Dave believes  the most beautiful culture is where you don't need to be 'brave' because everyone is safe to say what they think' and where cross functional teams can work without hierarchy.   

There is also an admission from Vic that perhaps she should have edited out ?

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What if your biggest competitive advantage, isn’t your product?

In this episode of Get Amplified, we’re joined by Paul Wiefels, Managing Director and co-founder of The Chasm Group, and a master of go-to-market strategy in the tech industry.

And he doesn’t hold back.

Paul challenges one of the biggest assumptions in tech: that better product wins. In reality? The gap between competitors is often tiny “not more than 10 cents worth of difference.” What really separates winners is how fast and effectively they go to market.

We get into:

• Why tech is now a time-based competition, and what that actually means 
• How alignment and purpose become your biggest accelerators 
• Why aligning and motivating your troops is key to success
• The real reason great products still fail to win 
• And what leaders should be focusing on right now to move faster 

We discuss how speed doesn’t come from pressure, it comes from clarity, alignment, and everyone pulling in the same direction.

Paul also touches on the technology adoption lifecycle and the infamous “chasm,” brought to life in Crossing the Chasm by Geoffrey Moore, and why it’s still just as relevant today.

If you’re in a market where products look increasingly similar (and you’re wondering how to actually win) this episode is a bit of a wake-up call.

This is a not to be missed episode.

As Paul says, “Tech is very mainstream now. We are no longer mystified by​ technology . . .  Tech companies are always fighting in a time-based competition . . . Nowadays there’s not more than 10 cent worth of difference in tech in the same category. How you take things to market is just as important as what things you’re taking to market. How you’re organising your troops inside the company is even more important than it was previously.”

Further Info

Paul talks about the technology adoption lifecycle and describes ‘the chasm’ which is detailed in Geoffrey Moore’s well regarded book,  Crossing the Chasm.

If you enjoyed this one, we think you’ll love our conversation with Geoffrey Moore: A Chicken Can Only Lay One Egg At a Time

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What happens when you actually start doing the things you talk about?

In this episode of Get Amplified, it’s just Sam and Vic (no guest, no script!), reflecting on what they’ve learned from the incredible leaders who’ve joined the podcast, and how they’re now putting it into practice themselves.

Or, as Vic puts it: we’re eating our own dog food.

Off the back of conversations with leaders like Mark Templeton, Colin Brown and others, they share getting clearer on what they actually do: helping teams execute at speed. 

We get into:

• Why simplicity is the unlock for speed (and why most teams overcomplicate things) 
• The four pillars behind high-performing teams: trust, purpose, clarity, and simplicity 
• Why execution is the missing link between teamwork and results 
• How leadership styles are evolving (hint: it’s less about ego, more about empathy) 
• And the honest lessons they wish they’d known 20 years ago 

It’s reflective, a bit raw in places, and full of those “Ah! that’s why that didn’t work” moments.

Plus, a sneak peek into what’s coming in the second half of the series (and why you’ll want to tune in).

If you’ve ever listened to the podcast and thought “this all sounds great, but what does it actually look like in practice?”, well we've attempted to join the dots.

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