The podcast, hosted by Cayla Craft, explores the essential role of social media in attracting clients for coaches. Cayla shares her experience founding the Game Changers Coaching Academy to help coaches enhance their services and boost their income through effective social media strategies. Emphasizing the power of a strong personal brand, she advises coaches to inspire their audience and tailor content based on active engagement and listening. Demonstrating high perceived value in content, such as offering practical and unique resources, is crucial for client retention. Cayla highlights the importance of giving away valuable content for free to build trust and drive interest in paid services. Repetition in messaging and clear calls to action significantly increase audience engagement and conversions, as evidenced by Cayla's own successful experiments.

Links + Resources:

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Follow Cayla on Instagram @cayla.craft

Website https://caylacraft.com/

Watch + Subscribe on YouTube - Cayla Craft

Show Notes:

[00:00:32 - 00:00:55] The podcast, hosted by Cayla Craft, discusses the importance of leveraging social media to attract clients as a coach.

[00:00:55 - 00:01:05] Cayla shares her journey of starting the Game Changers Coaching Academy to help coaches improve their offerings and increase their income through social media.

[00:03:09 - 00:03:34] A key point highlighted is the significance of having a strong personal brand that makes people feel inspired and compelled to take action.

[00:05:06 - 00:05:13] Listening actively to your audience through direct interactions on social media is essential to understand their needs and tailor your content accordingly.

[00:06:12 - 00:06:31] Demonstrating high perceived value in your content, such as offering practical and unique resources, can help attract and retain clients.

[00:10:06 - 00:10:22] Cayla emphasizes the importance of giving away valuable content for free to build trust and encourage people to seek out paid services.

[00:10:42 - 00:11:10] Constantly reminding your audience how they can work with you and ensuring your message is clear and repetitive will drive engagement and conversions.

[00:11:26 - 00:11:34] Repetition in your messaging is crucial because it increases the likelihood of your audience taking action.

[00:11:34 - 00:11:54] Cayla conducted an experiment demonstrating that clear, repetitive calls to action in her stories led to a significant increase in engagement and responses from her audience.

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